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> Winona State University > Academics > College of Business > Departments > Marketing Department > Marketing Major
B.S. MAJOR - MARKETING (MKTG) 60 S.H. (No Minor Required)
REQUIRED COURSES (51 S.H.)
Accounting (3 S.H.)
ACCT 211 Financial Accounting Principles (3)
Business Administration (9 S.H.)
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BUSA |
291 |
Legal Environment of Business (3) |
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MGMT |
325 |
Organizational Dynamics (3) |
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OM |
334 |
Operations Management (3) |
Economics and Finance (9 S.H.)
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ECON |
201 |
Principles of Microeconomics (3) |
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ECON |
202 |
Principles of Macroeconomics (3) |
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FIN |
360 |
Corporate Finance (3) |
Mathematics Requirements (3 S.H.)
MATH 140 Applied Calculus (3) OR
MATH 160 Calculus I (3)
Statistics (3 S.H.)
STAT 210 Statistics (3)
Marketing Core (24 S.H.)
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MKTG |
300 |
Principles of Marketing (3) Prerequisites: College of Business majors: Grade of “C” or better in
ACCT 211 and ECON 201; non-College of Business majors, instructor's permission. |
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MKTG |
322 |
Marketing Communications (2) Must be taken with MKTG 332 and MKTG 334. |
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MKTG |
332 |
Market Analysis (3) Prerequisites: Completion with a grade of “C” or better in the following courses:
ENG 111, CMST 191, MATH 140, STAT 210, ACCT 211, ECON 201, MKTG 300. Must be taken with
MKTG 334 and MKTG 322. |
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MKTG |
334 |
Marketing Research (3) Prerequisites: Completion with a grade of “C” or better in the following courses:
ENG 111, CMST 191, MATH 140, STAT 210, ACCT 211, ECON 201, MKTG 300. Must be taken with
MKTG 332 and MKTG 322. |
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MKTG |
344 |
Buyer Behavior (3) Prerequisites: Grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334.
Must be taken with MKTG 346. |
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MKTG |
346 |
Marketing Plans (3) Prerequisites: Grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334.
Must be taken with MKTG 344. |
Marketing Major Practicum
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MKTG |
399 |
Internship Experience (3) OR MKTG 429 Small Business Consulting (3) fulfills the Marketing major practicum requirement. Prerequisites: MKTG 322, MKTG 332, and MKTG 334. |
Capstone Courses
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MKTG 420 |
Marketing Management (3) Prerequisites: Grade of “C” or better in MKTG 344 and MKTG 346. |
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MKTG 422 |
Marketing Communications Capstone (1) Prerequisites:Grade of “C” or better in MKTG 344 and
MKTG 346. Must be taken with MKTG 420. |
ELECTIVES - MKTG (9 S.H.)
(Prerequisite: MKTG 300)
325 Professional Selling (3)
337 Qualitative Research Methods (3)
(Prerequisites: MKTG 322, MKTG 332, and MKTG 334)
329 Sport Marketing (3)
331 International Marketing (3)
333 Topics in Marketing (3)
335 Tourism Marketing (3)
336 Services Marketing (3)
339 Internet Marketing (3)
341 E-Commerce (3)
345 Sales Management (3)
349 Independent Study (3)
429 Small Business Consulting (3)
Last Modified: Monday, November 19, 2007 10:26 by Heather Alt
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