The Marketing Department is committed to fostering excellence in marketing education through progressive curriculum development and the application of state-of-the-art technology. Students who pursue an education in marketing will develop an understanding of the processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Graduates are prepared for a professional career in marketing or advanced graduate studies.
MARKETING DEPARTMENT POLICIES
Academic Integrity: In complying with WSU’s academic integrity policy, the Marketing Department requires that students represent themselves and their work honestly. Violations of this policy, which include cheating, fabrication of information, multiple submissions and plagiarism, shall be sanctioned by the individual faculty member through the lowering of the student’s grade and/or failing the student in the course. Serious or second violations may carry the additional sanction of dismissal from the Marketing Program. This policy is enforced in accordance with “due process” as set forth on page 28 of this catalog.
Policy Regarding Course Prerequisites: If a course is taken prior to the successful completion of prerequisite courses, then successful completion of an additional marketing course will be required for graduation.
PASS/NO CREDIT (P/NC) COURSES
Except for internships and practicum, students must take all courses in the marketing major and minor on a grade-only basis. The P/NC option is available to non-majors unless otherwise noted.
UNIVERSITY STUDIES FLAG REQUIREMENTS
Students may use flag courses to satisfy both University Studies and major requirements. Flag courses will usually be in the student’s major or minor program. The Marketing Department offers the following flag courses in the University Studies Program:
MKTG 344 Buyer Behavior (3)
MKTG 334 Marketing Research (3)
MKTG 346 Marketing Plans (3)
MKTG 420 Marketing Management (3)
Flag courses that can be used to satisfy marketing major/minor requirements are identified in the lists of required courses and electives.
GRADUATION REQUIREMENTS - MARKETING MAJOR
Achieve a grade of “C” or better in all marketing major required and elective courses. A marketing course taken with a grade of “D,” “F” or “W” can be repeated only one time.
Complete an experiential marketing practicum (MKTG 399 or MKTG 429).
Complete a minimum of 50% of the marketing major requirements at WSU.
Meet all other WSU graduation requirements (page 23).
Sixty-four non-business credits are required for the Marketing major. Of the math, statistics, and economics courses required for the major, 6 credits of math and statistics and 9 credits of economics can be counted toward the requirement for 64 non-business credits.