Approved by University Studies September 13, 2006.  A2C2 action pending.

WINONA STATE UNIVERSITY

PROPOSAL FOR UNIVERSITY STUDIES COURSES

 

Department _____Marketing____________________________________ Date ____September 13, 2006______  

 

        _____101______________        _____Experiential Entrepreneurship___________________        ____3________

        Course No.            Course Name                                                            Credits

 

        This proposal is for a(n) ___X__ Undergraduate Course

 

        Applies to:        ______ Major                         ______ Minor

_____ Required                                                _____ Required

_____ Elective                                                _____ Elective

 

        University Studies (A course may be approved to satisfy only one set of outcomes.):

Course Requirements:

                    Basic Skills:                          Arts & Science Core:            Unity and Diversity:

                    _____ 1. College Reading and Writing          _____ 1. Humanities                   _____ 1. Critical Analysis

                    _____ 2. Oral Communication               _____ 2. Natural Science            _____ 2. Science and Social Policy

                    _____ 3. Mathematics                _____ 3. Social Science                 _____ 3. a. Global Perspectives

                    _____ 4. Physical Development & Wellness      _____ 4. Fine & Performing Arts           _____     b. Multicultural Perspectives

                                                                                    __X    4. a. Contemporary Citizenship

                                                                                    _____     b. Democratic Institutions

        Flagged Courses:      _____ 1. Writing

                                    _____ 2. Oral Communication

                                    _____ 3. a. Mathematics/Statistics

                                    _____     b. Critical Analysis

 

        Prerequisites _____Residential College Residence or instructor’s consent__________________________________________

 

 

Provide the following information (attach materials to this proposal):

 

        Please see “Directions for the Department” on previous page for material to be submitted.

 

 

Attach a University Studies Approval Form.

 

Department Contact Person for this Proposal:

 

 

 

_____Mark Young_______________________________        ___5671_________        _____myoung@winona.edu______

Name (please print)                              Phone                 e-mail address

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                   [Revised 9-05]
WINONA STATE UNIVERSITY

UNIVERSITY STUDIES APPROVAL FORM

 

Routing form for University Studies Course approval. Course_Marketing 101 Experiential Entrepreneurship

 

Department Recommendation           _____ Approved                 _____ Disapproved

 

 

_________________________________   ________________                _______jmurphy@winona.edu___________________

Department Chair                                                Date                                         e-mail address

 

Dean’s Recommendation   _____ Approved                 _____ Disapproved*

 

 

_________________________________   ________________

Dean of College                                                   Date

 

*In the case of a dean’s recommendation to disapprove a proposal, a written rationale for the recommendation to disapprove shall be provided to the University Studies Subcommittee.

USS Recommendation        _____ Approved                 _____ Disapproved                            _____ No recommendation

 

 

_________________________________   ________________

 University Studies Director                                               Date

A2C2 Recommendation     _____ Approved                 _____ Disapproved

 

 

_________________________________   ________________

Chair of A2C2                                                      Date

 

Faculty Senate Recommendation     _____ Approved                 _____ Disapproved

 

 

_________________________________   ________________

President of Faculty Senate                                               Date

 

Academic Vice President Recommendation  _____ Approved                 _____ Disapproved

 

 

_________________________________   ________________

Academic Vice President                                    Date

 

Decision of President         _____ Approved                 _____ Disapproved

 

 

_________________________________   ________________

President                                                                               Date

 

Please forward to Registrar.

Registrar                _________________        Please notify department chair via e-mail that curricular change has been recorded.

  Date entered

 

 

                                                                                                [Revised 9-05]

 


 

University Studies Specified Outcomes

Contemporary Citizenship

 

Marketing 101 – Experiential Entrepreneurship

 

Catalog Description:  Experiential Entrepreneurship fosters personal initiative to identify opportunities, gather the necessary resources, create a venture and take on ultimate responsibility for its success.  Foundational business knowledge and entrepreneurial skills will be developed through the completion of four technology-enhanced learning models.  Student-teams will then create and test their entrepreneurial ideas and innovations in planning and operating several special events in the Residential College’s “MugShots” coffee house.  Students will experience the excitement and challenges of turning their ideas for entertainment and food/beverage service into reality at “MugShots”.  Real market place results will be the arbiter for either validating or rethinking their entrepreneurial knowledge and skills. 

 

 

Description of the requirements and learning activities that promote students’ abilities to:

 

  1. use critical thinking to analyze contemporary issues;

 

Students are required to critically analyze the social problem of residential college students seeking entertainment and partying off-campus and its potential consequences.  Providing alternative on-campus events raises additional issues in which students will critically analyze various proposals from multiple perspectives including the Residential College’s social perspective, Chartwell’s business perspective and this course’s entrepreneurship learning perspective.  Formal critical analysis after each hosted MugShots event will be undertaken to validate or rethink the students’ entrepreneurial theories.

 

  1. demonstrate effective oral and/or written communication of ideas, informed opinions, and/or values;

 

Each of the four learning units requires a persuasively written plan that must be approved by a board of directors before the student team may implement their planned event at MugShots.  After each hosted event students will orally debrief the board of directors on the performance and outcomes of their team’s activities.

 

  1. identify, find, and use tools of information science related to contemporary issues;

 

Each learning unit is presented with technology-enhanced media and includes an online competence/proficiency exam before individual students can participate in team activities.  The course is administered through Desire2Learn and electronic communications will be utilized for the exchange of written plans and assessment.  Students will perform internet searches for researching basic business knowledge and skills as well as searching for innovative ideas for their planned events.  The course website will contain many internet links for course related references.

 

  1. demonstrate the ability to work effectively independently and/or in collaborative problem solving groups;

 

Individually, students must demonstrate a basic level of entrepreneurial knowledge and skills through proficiency exams.  Students’ entrepreneurial theories and ideas will be tested and assessed through planning and implementing events at MugShots.  Each student will be given the opportunity to lead his/her team as well as be evaluated as a team member multiple times throughout the course.  Extensive collaborative problem solving really defines the experiential nature of this course.

 

  1. identify principles and applications of personal, civic, and/or economic responsibility; understand personal responsibility for lifestyle choices; and/or

 

The core social problem being addressed by this course is responsible lifestyle choices involving entertainment and partying.  The proposed solution of attractive on-campus entertainment is an application of civic responsibility and incorporates the economic consequences of the event from the perspective of an entrepreneur.

 

  1. participate actively in issues significant to citizenship in contemporary society.

 

Entrepreneurship is a method through which an individual can contribute as a citizen of this society.   Entrepreneurship is all about determining a societal need and finding a way to satisfy that need.  Allowing students to create and successfully manage the on-campus Mugshots coffeehouse illustrates how a social need (alternative to off-campus parties) can be identified and an effective solution developed through their own personal initiative and the application of entrepreneurial skills.  The professional skills and abilities developed in this class will enable these students to maximize their ability to recognize and contribute to this and other civic causes. 

Experiential Entrepreneurship

Marketing 101

Instructor Name

Phone/e-mail

Office

Office hours

 

Course Description:  Experiential Entrepreneurship fosters personal initiative to identify opportunities, gather the necessary resources, create a venture and take on ultimate responsibility for its success.  Foundational business knowledge and entrepreneurial skills will be developed through the completion of four technology-enhanced learning modules.  Student-teams will then create and test their entrepreneurial ideas and innovations in planning and operating several special events in the Residential College’s “MugShots” coffee house.  Students will experience the excitement and challenges of turning their ideas for entertainment and food/beverage service into reality at “MugShots”.  Real market place results will be the arbiter for either validating or rethinking their entrepreneurial knowledge and skills. 

 

 

University Studies Program:  Contemporary Citizenship

This course involves substantial experience in effective decision making, collaborative problem solving, and participation in professional/civic activities, thereby, meeting the University Studies Program’s Contemporary Citizenship requirement.  As such, it seeks to provide students the opportunity to achieve the following outcomes:

 

a.   use critical thinking to analyze contemporary issues;

b.   demonstrate effective oral and/or written communication of ideas, informed opinions, and/or values;

c.   identify, find, and use tools of information science related to contemporary issues;

d.   demonstrate the ability to work effectively independently and/or in collaborative problem-solving groups;

e.   identify principles and applications of personal, civic, and/or economic responsibility; understand personal responsibility for lifestyle choices; and/or

f.    participate actively (e.g., class discussion, volunteerism, etc.) in issues significant to citizenship in contemporary society.

 

Text:              Entrepreneurship: Starting and Operating a Small Business, Steve Mariotti, Pearson Prentice Hall

                Business PlanPro software supplement to text

 

Course Objectives: 

 

1.       Recognize your own entrepreneurial potential and how that potential can be applied in a variety of professional contexts;

2.       Gain an understanding of the entrepreneurial process and learn practical implementation skills;

3.       Critique innovative concepts and ideas and the underlying opportunities that give rise to those ventures;

4.       Create business models for profitability;

5.       Understand bottom line considerations and appropriate metrics for evaluation and learning through experience.

 

Content Outline:

 

bullet Introduction to Entrepreneurship
bullet Motives:  opportunities and rewards
bullet Personality:  multiple entrepreneurial types
bullet Competencies:  business, resource, determination, opportunity
bullet Partnerships and Teamwork
bullet Self-Assessment
bullet Unit 1:  The Opportunity
bullet Consumers:  needs, segments and targets
bullet Competitors:  coffee houses, entertainment, activities
bullet Company:  MugShots – history, resources, constraints, team members
bullet SWOT Analysis and Opportunity Recognition
bullet Unit 2:  The Offer
bullet Value Proposition
bullet Product:  entertainment, food/beverages, service, augmented products
bullet Price:  cost, demand, margins, specials, breakeven
bullet Place:   atmospherics, layout, equipment
bullet Promotion:  communicating the offer, selling the product
bullet The Marketing Plan
bullet Unit 3:  Leadership
bullet Management of resources: setup, operations, closing
bullet Management of people:  planning, scheduling, managing, appraising
bullet Avoid getting ripped off
bullet The Operations Plan
bullet Unit 4:  Show me the money!
bullet Business profitability models
bullet Record keep and control
bullet Income Statement
bullet The Balanced Score Card: Operations, Consumer, Financial, Stakeholders

 

Course Requirements & Learning Activities and Contemporary Citizenship Outcomes (in parentheses):

 

Introduction to Entrepreneurship

            Readings:  Chapter 1

            Online Learning Module:  ‘Introduction’ and practice competence exam                (a, d, e)

            Written assignment:  Self-Assessment Profile                                                         (a, b)

 

Unit 1: The Opportunity

            Readings:  Chapter 2

            Online Learning Module: ‘The Opportunity’ and competence exam

            Team Experiential Learning Project:

                Research and critically analyze the competition, the consumers, and the company                 (a, c)

                Write a SWOT Analysis and Opportunity Recognition Report                                                  (b, d)

           

Unit 2: The Offer

            Readings:  Chapters 3, 4, 5

            Online Learning Module:  ‘The Offer’ and competence exam

            Team Experiential Learning Project:

                Research and critically analyze the marketing opportunity for MugShots                                  (a, c)

                Write a Marketing Plan for a MugShots event                                                                           (b, d)

                Implement your Marketing Plan for the MugShots event                (d, e, f)

                Evaluate the performance of your team and your marketing plan          (e, f)

                Orally present your results and assessment to the Board of Directors   (b, f)

            360o Feedback Assessment:  Team members, Instructor, Residential College, Chartwells, Residential Life

 

Unit 3: Leadership

            Readings:  Chapters 10 and 11

            Online Learning Module:  ‘Leadership’ and competence exam

            Team Experiential Learning Project:

                Write an Operations Plan for the MugShots event                (a, c)

                Develop a performance appraisal system for your team         (b, d)

                Manage the Mugshots event                (d, e, f)

                Evaluate the performance of your team and your operations plan          (e, f)

                Orally present your results and assessment to the Board of Directors   (b, f)

            360o Feedback Assessment:  Team members, Instructor, Residential College, Chartwells, Residential Life

                       

Unit 4: Show Me the Money

            Readings:  Chapters 6, 7, 8, 9

            Online Learning Module:  ‘Show Me the Money’ and competence exam

            Team Experiential Learning Project:

                Develop and write a financial plan or Balanced Score Card to assess the Mugby event                (a, c)

                Track and control expenses, revenue and profits for the MugShots event                (d, e, f)             

    Evaluate the performance of your team and your financial plan    (e, f)

                Orally present your results and assessment to the Board of Directors   (b, f)

            360o Feedback Assessment:  Team members, Instructor, Residential College, Chartwells, Residential Life

 

Assessment and Grading:

Your entrepreneurial knowledge will be tested through the four unit competence exams which must be successfully completed before you may participate with your team – 20% of course grade.

 

Each of the four units will require a team written plan that specifies your plan for implementing the MugShots event and includes objectives and method of assessment – 20% of course grade.

 

Working as the team leader and/or as a team member you will fully implement your business plan at MugShots.  There will be three events your team will host which provide opportunity to experiment with your entrepreneurial ideas and learn from your experience.  How well you perform as an individual, as a team and as a business venture will be assessed through 360o feedback – 60% of your course grade.