Approved by Faculty Senate.
Winona State University
MKTG 320 - Market Analysis--6 S.H & MKTG 322 - Marketing Communications I
MKTG 340 - Marketing Planning & MKTG 342 - Marketing Communications II
Flagged Courses for Marketing Majors and MinorsMarketing majors and minors are required to complete two 7-credit, 2-course sequences that include substantial written and mathematics/statistics components. The first sequence includes Market Analysis (320) and Marketing Communication I (322). The second sequence includes Marketing Planning (340) and Marketing Communication II (342). Collectively these courses will provide students with 6 credit hours of Written Flag requirements and 3 credit hours of Mathematics/Statistics Flag requirements. These courses are required of all Marketing majors and minors.
320 - Market Analysis--6 S.H.
Market Analysis integrates the disciplines of marketing research with the study of consumer behavior. Market Analysis applies these disciplines to understanding relevant markets, analyzing consumer and business to business buying behavior, and identifying and measuring target markets. The course examines the theory, tools and processes that are utilized to apply marketing research, the study of consumer behavior and market demand analysis to provide information that facilitates decision making in marketing management. Emphasis is placed on the practical issues related to the successful application of these disciplines by an organization under market conditions. Market Analysis provides the student with substantial experience in math and statistical analysis and it meets the University Studies Flag requirements for 3 semester hours of Mathematics and Statistics. This course must be taken simultaneously with Marketing Communications I (MKTG 322). Prerequisites: Completion of the Written and Oral Communications Basic Skills in the University Studies program, a grade of C or better in MKTG 300, and the Mathematics and Statistics requirements of the marketing major or minor.
322- Marketing Communications I: Research Reports--1 S.H.
Marketing Communication I is designed to develop written and oral communication skills in marketing research and analysis including effective format and design and the ethical dimensions of report writing. Marketing Communications I must be taken simultaneously with Market Analysis (MKTG 320).
340 - Marketing Planning--6 S.H.
Marketing Planning takes a strategic perspective to utilize market analysis outcomes to develop and implement strategic marketing plans and annual marketing programs. During this course, students will learn to formulate a framework for analyzing competitive strategies and understand how industry structure impacts strategic leverage. Students will explore generic competitive strategies and methods of analyzing competitive advantages, strengths and weaknesses; use analytical methods for segmenting, targeting and positioning; and learn how to assess the effectiveness of proposed marketing programs. Case study analysis will provide the opportunity to examine real-world marketing strategies and provide scenarios for you to analyze market information, develop market-oriented plans, and write strategic and annual marketing plans. This course involves extensive writing of market analysis reports, strategies, and marketing programs; and it meets the University Studies Flag requirements for 6 semester hours of Written Communications Flag content. This course must be taken simultaneously with Marketing Communications I (MKTG 342). Prerequisites: Completion of the Written and Oral Communications Basic Skills in the University Studies program, a grade of C or better in MKTG 300, a grade of C or better in MKTG 320 and MKTG 322, and the Mathematics and Statistics requirements of the marketing major or minor.
342- Marketing Communications II: Marketing Plans--1 S.H.
Marketing Communication II is designed to develop and refine written and oral communication necessary for authoring a business and marketing plan including effective format and design. Marketing Communications II must be taken simultaneously with Marketing Planning (MKTG 340).
Market Analysis integrates the study of marketing research with the study of consumer behavior for the purpose of developing information that supports managerial decision-making. An overview of Consumer Behavior theory provides a foundation for the student to measure various components of an organizations performance in the market place. The marketing research component employs a "hands-on" experience that will familiarize students with the various tools and procedures of research. The communications component of this course requires students to effectively and clearly communicate information in a format that is useful and can be easily understood by professionals who may not be acquainted with the technical aspects of research. Extensive use of various computer applications is also employed in order to acquaint students with the latest technologies that are relevant in this field.
*Note - Market Analysis (MKTG320) must be taken simultaneously with Marketing Communications I (MKTG 322).
Marketing Department Policies:
In complying with Winona State Universitys Academic Integrity Policy, the Marketing Department requires that students represent themselves and their work honestly.
Marketing Department Policies contd
Violations of this policy, which include cheating, fabrication of information, multiple submissions and plagiarism, shall be sanctioned by the individual faculty member through the lowering of the students grade and/or failing them in the course. Serious or second violations may carry the additional sanction of dismissal from the Marketing Program. This policy is enforced in accordance with "due process" as set forth in the University Catalogue.
Marketing courses designated as "laptop required courses" require all enrolled students to either 1) lease a WSU laptop or, 2) provide their own laptop, meeting WSUs minimum specifications and pay WSUs technical support fee (see WSUs Technical Support Center for laptop specifications and fees -http://www.winona.edu/tsc/programlaptop.htm)
If a course is taken prior to the successful completion (C or better grade) of prerequisite courses, then successful completion of an additional marketing course will be required for graduation.