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Approved by Faculty Senate October 6, 2003 Per WSU
Regulation 3-4 ("Departments are required to submit information to the USS specifying
how [the] flagged course addresses the outcomes for each flag"), the following
material addresss points 1-5 under the Oral Flag section of the 3/20/00 "University
Studies at WSU' document with regard to USS approval of MCOM 405 Issues and Ethics as a
USS oral communication flag course. 1. "...earn significant course credit through
extemporaneous oral presentations."
Mass Media Issues and Ethics requires students to know how to think about ethics,
how to construct their own ethical framework based on classical ethical frameworks and
apply those ethics to issues in the industry. They must be able to clearly articulate
these ideas and applications during class discussion as well as within the framework of an
oral presentation and a debate in which they are required to participate. The oral
portions of the class work account for 45% of the grade. 2. "...understand the features and types of speaking
in their disciplines."
The features and types of speaking in the mass communication field varies,
depending on which area a student concentrates their efforts. What students must do,
regardless of the area in which they are concentrating their efforts, is to be able to
adequately defend any position they may take in relationship to supporting their actions
and behavior. This requires that students be able to clearly outline a reasoning and
articulate that reasoning to anyone who questions it, whether it be from an internal
source or an external source. Students will learn these skills in MCOM 405 Mass Media
Issues and Ethics. 3. "...adapt their speaking to field-specific
audiences."
Students, in their presentations and debates, are coached to present as if they
were speaking to an audience comprised of adults who have had no mass communication
training or experience. They must be prepared
to defend their positions to an audience outside the classroom. 4. "..receive appropriate feedback frm teachers and
peers, including suggestions for improvement."
The oral presentations and debates in which students are required to participate
during the course of the semester are evaluated by each student in the class as well as by
the professor. The criteria focuses on speaking skills and associated characteristics as
well as the way in which the content is organized. 5. "...make use of technologies used for research and
speaking in the fields."
Students are encouraged to use a variety of technology to better aid in the
understanding of their oral presentations. 6. "...learn the conventions of evidence, format,
usage and documentation in their fields." Students learn how to apply The Potter Box, a model in which they must clearly define the problem, list their values and loyalties, and look toward a classical ethical theory to support their actions and behavior. Mass Media
Issues and Ethics MCOM 405 Syllabus Instructor: Cindy
Killion, Associate Professor Office: Phelps 113D Office Hours: Posted on office door
or by appointment Phone Office: 457-5098
Home: 687-8294 (dont call after 9:30 p.m.) Email address: ckillion@winona.edu Messages: I am very good about checking my email and phone messages at
home. However, I tend to forget about voice mail. You can leave messages for me in my
mailbox in the departmental office. I check it regularly too. Prerequisites: Students
should have completed the following: Comm Studies 191 (Oral Communication, 3 S.H.)
MCOM 100 (Mass Media and Society, 3 S.H.)
Must have senior standing If you have not met these prerequisites, you
should not enroll in this class. University Studies
Flag Requirements: MCOM 405 Mass
Media Issues and Ethics fulfills the University Studies 3 semester-hour oral flag
requirement. Numerous assignments in this course contribute to the oral flag including the
a debate in which you will participate, daily class discussions and a presentation you are
to make to your classmates. In this class you will 1)
earn significant course credit through extemporaneous oral presentations; 2) understand
the features and types of speaking in this discipline; 3) adapt your speaking to
field-specific audiences; 4) receive appropriate feedback from your teacher and peers,
including suggestions for improvement; 5) make use of technologies used for research and
speaking in the field; 6) learn the conventions of evidence, format, usage and
documentation in mass communication. Catalog
Description MCOM 405 - Mass Media Issues and Ethics-3 S.H. Introduction
to perspectives on ethics as applied to case studies and issues in advertising,
broadcasting, journalism, photojournalism and public relations. Course Description
This course explores the issues and ethical
questions that face mass communication professionals in todays society. You will
become acquainted with moral development theory, ways to model moral reasoning and ethical
principles as we journey toward developing your own personal/professional code. You will
be asked to apply what you are learning to a variety of case studies drawn from
journalism, photojournalism, advertising, public relations and broadcasting. One of my
goals as an instructor is to make you uncomfortable because I truly believe that it is
only when we challenge ourselves to exceed our comfort zones that we begin evaluating
things differently and learning begins. Course Objectives
The course objectives include: ·
Introducing you to a plethora of different ethical theories
developed by philosophers over the centuries ·
Increasing your critical thinking skills through the
application of a variety of ethical theories to cases drawn from the profession ·
Increasing your ability to thoughtfully construct an ethical
position for your actions/behavior and be able to clearly articulate it ·
Providing you a framework in which to begin thinking
critically about ethics, your own as well as others ·
Providing you with enough information so you can begin
developing your own professional ethical framework, and · Encouraging you to be thoughtful in all your ethical
decisions Supplies You need at least one 100 mb Iomega Zip Disk. You should keep
ALL the work you do for this course on a disk so if I, for some reason, misplace your
papers, you can easily print another one for me. Also, keep all the copies of papers I
return so you can produce them if, for some reason, I fail to record your grade. You also
need something for a journal. I would suggest you use a binder so you can insert and
eliminate pages if you wish. Please keep in your journal all your notes from the exercises
we do in class. Texts
Required for this course is Ethics in Media Communications: Cases and
Controversies, third edition; Louis Alvin Day; Belmont, Calif.: Wadsworth Thomson
Learning, 2000. You also are required to purchase a packet of readings I have compiled. It
is titled simply Mass Media Issues and Ethics MCOM 405. It is available in the bookstore,
as is the text. Course Methods The value
of this class lies in the interaction between you and me, you and your other classmates
and a joint effort by all of us to learn from each other. This course focuses on theory
and the application of that theory to case studies. Theory, whether you agree with it or
not, provides you a foundation on which you can build a better understanding of yourself,
the world in which you live and the profession you are going to practice. So its
valuable to know theory. Its also valuable to hear others opinions and
perspectives. When you begin combining theoretical concepts with what you learn from other
people, the process of change begins. So with
that in mind, I have decided to use a variety of class methods that will enhance your
learning through interaction among us. There will be class exercises, case studies, group
presentations, group exercises and class discussion. To make
this semester a semester in which true learning occurs, I ask these things of you: do all
your assigned readings on time, be thorough, participate in class and keep your mind open
to new concepts, new ideas. Daily
doses of news Because each of you have chosen to practice
some form of mass communication, it is absolutely necessary that you know whats
occurring in the community, in the state, in the country and in the world. Additionally,
the news media are a rich source for contemporary ethical issues facing our society and
our profession. So I want you to develop the habit of regular news media use. To help
motivate you to keep up with the news, well have discussions throughout the semester
about current events. I want you to read regularly the Winona Daily News, the Winonan and the
Minneapolis Star Tribune. All are available in the library. You also should pay
attention to the following news media: National Public Radios news programs
"Morning Edition" and "All Things Considered," as well as the morning
"Saturday Edition" and " Sunday Edition" during weekends. National Public Televisions news program,
"The Newshour with Jim Lehrer." Network and local TV news programs on channels
5, (KSTP/St. Paul/ABC), 10 (KTTC/Rochester/NBC), 11 (WXOW/La Crosse/ABC) and FOX NEWS
(check your local listings). Daily newspapers in addition to those Ive
already mentioned should include the Chicago Tribune,
USA Today, The New York Times, The Wall Street Journal, and The Washington Post. National news magazines such as Time, Newsweek,
U.S. News & World Report and The Economist.
Web sites of various news organizations. I regularly read news items in the alternative
press as well and subscribe to The Nation, Utne Reader and Native Americas. You are more than welcome to
browse through these publications as well, just ask me about it. ALSO, we should be scanning these websites at
least once a week to determine what issues are being discussed at these
watchdog organizations:
Media Watch
GLAAD (Gays and Lesbians Against Defamation)
http://www.glaad.org/index/html
FAIR national media watch group
(There are numerous links here that we can explore such as the Womens Desk, Racism Watch Desk and sites
that deal exclusively with news, advertising and public relations)
Center for Media and Democracy: investigative reporting on the PR Industry
Media Research Center: addresses media and politics, political balance
Media Watch: a feminist site devoted to eliminating sexism (this site has some great images of positive and negative
ads that we might look at later in the semester) Other Policies
Like an employer, I expect you to notify me of any absences and provide me with an
explanation. You should notify me ahead of time unless there is an extreme emergency. If
it is an emergency, you should notify me as soon as possible after youve dealt with
it. If you dont notify me, its a black mark on your record and will be
considered when determining grades. If youre having difficulties, I encourage you to
talk with me immediately. Im not very sympathetic to someone who waits until the end
of the semester to tell me theyve been having problems and want some slack. It
doesnt work that way. Also, you are responsible for completing all missed work and
maintaining deadlines.
Special Needs: If you have
special needs or concerns, especially needs as addressed by the Americans with
Disabilities Act, please share them with me. Efforts will be made to accommodate your
needs.
You are responsible for any rules or guidelines not covered here but given in
class.
If there is something you dont fully understand, you are to ask for
clarification. There are no stupid questions . . . what is stupid is to refrain from
asking.
Deadlines: Turn in completed assignments on deadline to me.
Deadlines are just that the time your assignment is due. PERIOD. Should extreme
circumstances warrant an extension on the deadline, it should be cleared (in writing) with
me. Difficulties with computers is not an extreme circumstance nor an acceptable excuse
for missing a deadline.
If you run into problems with assignments, talk to me. They can be worked out. I
really am here to help you through this course.
Keep copies of everything you do. Stuff does get lost, misfiled, misplaced or goes
unrecorded. It is up to you to have back-up copies of all your assignments. Professionalism:
MCOM 405 tries to create a
professional environment. That means, among other things, that we respect each of our
colleagues in the classroom. It also means that missing a class is like missing a day of
work. I expect you to show up on time and to show up prepared. If we start class with a
quiz or exercise and you come in late, you will not get a chance to make up the work. If
you know youre going to miss class or be late, please let me know in advance.
Excused absences usually involve personal or family illnesses or emergencies. Routine
medical appointments, job obligations, computer problems, missed buses and scheduled
interviews are not valid reasons for missing class. Again, you should keep copies of all
your assigned course work, either on paper or on disk. Help
! I want you to succeed in MCOM 405 and to enjoy it. I am always available to
discuss any assignments, ideas, concepts or grades so feel free to stop in the office
during my office hours or make an appointment with me. If you are stressing out about your
grade, then it is your responsibility to come visit me to talk about it. Dont wait
until the last few weeks, however, at which time there most likely is little we can do to
improve your grade. I encourage you to call, e-mail or stop by my office to discuss your
work. Ethics
Honesty is fundamental to me in both education and the craft I practice. Plagiarism
or fabrication of material is inexcusable and intolerable. Because I respect you and
because I want to minimize even the outside chance this might occur, I want to make it
clear that plagiarism or fabrication will result in an F for the course. That F will
remain on your transcript permanently and does figure into your GPA. Im hoping that
none of you will take unethical shortcuts in your work. In case youre unsure about
what constitutes academic misconduct, remember that all work must be your own, and your
work alone. Assignments/Grading Since each of you have chosen to work in the mass
communication field, I believe its important that you continue improving your
communication skills, both verbal and written. Therefore, your assignments in this class
will consist of (1) class discussions in which you are expected to clearly articulate your
ideas and opinions, and (2) writing in which you are expected to communicate in a mature,
thoughtful and well-organized manner. I also expect your writing to be grammatically
correct with no spelling errors. All of these considerations will be made when grading and
evaluating the assignments you submit to me EXCEPT your journal, which Ill get to in
a minute.
As we begin the class, you can expect the following assignments: an oral
presentation, participation in a debate, the creation of your own personal/professional
code of ethics and an 8-10 page case study.
You also are to keep a journal for each day we meet. This is the minimum. I reserve the
right to assign more as the course proceeds. The paper must be done on a word processor
and double-spaced. In the left-hand corner on the first page, please put your and name and
the title of the paper (Individual Case Study). Put your name on every succeeding page.
Staple the paper before submitting it to me, and please do it in a professional manner. I
WILL NOT grade any paper that is submitted to me without a name. If I must return it to
you so you can attach your name, it will be considered late. See the section on Late Work
below. Late Work: I will accept late work and give you feedback on
it, but the highest grade you will receive is 60% of the possible points for the
assignment (a D). Planning, accepting responsibility and meeting deadlines are a fact of
life if you are going to work in the media. It is crucial that you meet deadlines, and
this course is no exception. Handing in your work late also deprives you of critical
feedback. Therefore, it is imperative that work be ready for discussion at the specified
time. Assignments are due at the time I request them in class. Anything submitted after
that is considered late (and the highest grade you will receive is 60% of the possible
points for the assignment).
Grading
is based on a number of criteria. I expect all your written work to be free of errors in
spelling, punctuation, style, usage, etc. Clarity, conciseness, and organization are
additional considerations.
Grades will be based on the following formula:
· Journal
10% or 100 pts. · Oral presentation
10% or 100 pts. · Participation in a debate 20% or 200 pts. · Ethics Code
25% or 250pts. · In-depth Case Study
20% or 200 pts. · Class participation
15% or 150 pts. Total:
100%
or 1000 pts. JOURNAL: You are required to do a journal during the 16
weeks we meet. You should make an entry every day of class whether we meet or not.
So there should be a total of 45 entries in your journal by the time final exams roll
around. BRING YOUR JOURNAL TO EVERY CLASS ! I will randomly gather journals at least twice
during the semester before they are submitted to me on the day in which our final exam is
scheduled. The purpose of the journal is to give you a place in which you can reflect,
articulate and preserve your ideas and feelings; examine your
intellectual/attitudinal/emotional changes and growth; examine your attitudes, ideas,
reactions, experience, etc., and discover how they relate to your identity; to actively
participate in your learning rather than being a passive recipient of information; and
improve your writing skills and have a useful tool for creating your own
personal/professional code of ethics, a major component of this course. Here are some guidelines for your journal:
Write in it after class, recording critical responses to something that has occurred in
class, a specific issue with which you may be struggling, any insight that may have been
evoked by an experience in or out of class. Whatever you choose to include in your
journal, however, should pertain in some way to the class objectives. If you choose to
respond to experiences, films, books, other classes then you need to provide a brief
summary of the item or event before your response. Clearly
date and label all your entries. Leave space at the end of each entry for later
expansion or commentary, as well as adequate margins for my responses. You may be given
specific journal assignments, but most entries will be based on your own initiative.
Imagine an audience for your entries: are you writing to the author: to me? To yourself?
Your writing voice will differ accordingly. Convince your chosen audience that
you not only have read but are thinking about the material and its implications or
connections to your growing knowledge base and personal experiences. Evaluation of your journal will be based on the
correct number of entries in the journal, its completeness, thoughtfulness and your
willingness to deal with the issues raised by the materials and apply them to your own
experiences. You will not receive a grade, per say, on the journal. It will be given a
for inadequate (which translates into a D-F); a checkmark for adequate (which
translates into a B-C); or a + for excellent (which translates into an A). If there are
entries you do not wish me to read, fold down the page. If there are entries to which you
particularly want a response, please indicate it in some way. ETHICS CODE: You are responsible for a personal code of
ethics. Increasingly, employers and graduate school directors are less interested in your
ambitions or professional goals and more interested in the values that you embrace to
accomplish these ambitions and goals. Thus, as part of this class, you are required to
conceive and design your own code of professional/personal ethics. This document is meant
to accompany your clipbook, tape or professional portfolio. It also might be something you
want to put in your required assessment portfolio. This assignment is based on topics we
hope to cover in the first portion of the course. One of the ways in which you might want
to approach this assignment is to review the content of your class notes, noting
significant passages. Then review your ethics journal entries, isolating passages and
entries for concepts covered in class and including influence, responsibility, truth,
lies, manipulation, temptation, bias, fairness and power (NOTE: I expect each of the preceding items to be
addressed in your code). Write a brief statement about how you feel about each
item/concept (about 50-100 words). Review the particular code of ethics that relates to
your option (and/or media interest) and find a statement relating to each topic on your
list. Compare your statements with ones in the code and revise, if appropriate, clarifying
terms or harmonizing content in keeping with industry standards. Reevaluate each statement
and circle key words and terms, listing them on a separate sheet. Now condense each
statement and keep or combine as many of those key terms as possible about 10 to 50
words per item. Assemble your codes in the same document and revise the wording of each so
that all codes are similar in length and read in a consistent and parallel manner. (Common
style errors include using the first person, I,
in some codes and not in others, and switching verb case or tense.) Decide on the format.
You should design your code so that you can include it in a clipbook, tape or portfolio.
So, for instance, a journalism and/or photojournalism major might want to develop a
resume-like or files document or perhaps a web site; public relations majors might
consider a brochure, a newsletter, a poster, a media kit, a calendar or a website;
advertising majors might favor a poster, a brochure; a broadcasting major might want to do
a video script or a multimedia presentation. The content of your personal code must be
typed or printed (unless its an element of the design). If appropriate, put your
ethics code in a folder with pockets (rather than in a spiral or plastic binder). Use your
best judgment as to how to submit the project but whatever you choose, be professional
about it. In sum, you should use your professional design skills to make a document that
any employer or graduate school director would be eager to read. You can view some
examples of what students have done for a similar course at Ohio University at http://oak.cats.ohiou.edu/~bugeja/codes.htm. IN-DEPTH
CASE STUDY:
You will take a media case study of my choosing that relates to your particular
option and analyze the case, employing either the Potter Box model of reasoning or the
SAAD Formula. This paper should be 8 to 10 pages, typed and double-spaced. I will provide
you with some guidelines for writing this paper. FOR
YOUR READING PLEASURE: To get an idea of the range of enduring issues
in mass communication, you might want to browse these books in the library: Hiebert, Ray Eldon and Carol Reuss (1988). Impact
of Mass Media: Current Issues, second edition, New York:
Longman, Inc. Rodman, George (1984). Mass Media Issues:
Analysis and Debate, second edition. Science Research Associates Inc. Emery, Michael and Ted Curtis Smythe (1986).
Readings in Mass Communication: Concepts and Issues, sixth edition. Dubuque, Iowa: Wm. C. Brown
Publishers. Dennis, Everette E., Arnold H. Ismach, Donald
M. Gillman (1978). Enduring Issues in Mass Communication. St. Paul, Minnesota: West Publishing Co. You might also want to browse through these
journals that are at the library to get a topic: Critical Studies in Mass Communication Journal of Mass Media Ethics (a portion of this
is online) Journalism and Mass Communication Quarterly Mass Communication Review Mass Communication and Society Media Studies Journal And these sites might be valuable to you if you
wish to read more about media ethics and issues:
Media Watch Archives
http://www.mrc.org/news/mediawatch/archive.html
Index of Media Ethics Resources: Media Ethics online
http://www.stlouisspj.org/ethics/htm
Journal of Mass Media Ethics
Center for Applied Ethics: media ethics resource list on www
http://www.ethics.ubc.ca/resources/media
The Poynter Institute ethics site (case studies)
http://www.poynter,org/research/me.htm
The Poynter Institute bibliography of ethics resources:
http://www.poynter.org/research/biblio/bib_me.htm I also have some journals, articles, and
textbooks in my office that you are more than welcome to use in your search if you wish. CLASS
PARTICIPATION: We are in the communication profession, so
mutual exchange of information is important. I expect each of you to be prepared to
participate in discussion each class period (see Course Methods and the Professionalism
sections above). If you
have questions about how youre doing in the class, please see me early in the
course. Dont wait until the final few weeks of the class; by then it may be too late
to salvage a bad grade, and I rarely grant incompletes. GRADING: I grade
on the familiar 10% scale, and here are some guidelines as to what criteria I use when
grading your work (except the personal code of ethics) 90-100 percent: This is reserved for
excellent work. You have applied excellent methods in your paper solid research
(legitimate arguments that are properly supported) with solid writing that exhibits good
organization, no spelling errors, no grammar errors, accuracy, elaboration, consistency.
Your journal is complete and exhibits maturity, depth, thoughtfulness and you tackle the
issues. 80-89 percent: This work indicates that
you have gone beyond the minimum requirements and completed the work as assigned. Your
ideas are original and relevant but possibly your arguments are not well supported. Papers
are virtually free of spelling errors and grammar errors. It is an example of solid
writing and displays some sensitivity and responsibility. Your journal is complete but you
havent tackled any real issues in your thinking.
70-79 percent: This work meets
minimum requirements and theres some good organization in your papers but your
arguments lack support, it contains spelling and grammar errors, lacks depth and needs
polishing. Your journal is incomplete and you havent applied any critical thinking
to issues.
60-69 percent: This work conveys
some information but is sloppy in organization and has no focus. It contains serious
problems and a multitude of errors of fact, spelling and grammar. Your journal is
incomplete.
59 percent or lower: This work has major errors in it including,
possibly, plagiarism. The mechanics are shoddy, its plagued with bad grammar and is
confusing. This work is not acceptable.
Mistakes
in spelling, grammar, style and punctuation will be treated as technical errors. Ill
deduct points from all your writing assignments for these errors as follows: · One point off for every technical error ·
Three points off for every factual error or
misspelled proper name Personal Code of
Ethics grading criteria: PART 1: Content
Technical: correct language and term usage
1 60 pts.
Right/Wrong: Code for each of the following:
Influence, responsibility, truth, falsehood, manipulation,
temptation, bias, fairness, power
1 60 pts.
Thoroughness: indication of anecdotes, research, contemplation
1 60 pts.
Other: appropriateness of content for sequence
or job/graduate school aspirations
1 20 pts.
_____________
TOTAL, PART 1: 200
points PART 2: Design
Appearance/Creativity: attractiveness as document/
innovative or unique approaches
1 50 pts.
Appropriateness for Sequence: acceptablity by members
of a professional sequence (journalism,
advertising, photojournalism, public relations,
broadcasting, etc.)
1 30 pts.
_____________
TOTAL, PART 2:
180 points TOTAL for Projects: 280 points GUIDELINES FOR CLASS DISCUSSIONS:
Case studies are good vehicles for ethics discussions. They can help you appreciate
the complexity of decision making; they can help you understand the context within which
difficult decisions are made; they can help you track the consequences of choosing one
action over another; and you can learn both how and when to reconcile and how and when to
tolerate divergent points of view. But case studies are not the ultimate destination. The
purpose of our discussions in class is to show you the processes by which you can practice
and improve your own critical decision-making abilities. The end point for each of us in
our discussions is to reach a reasoned response to the issue at hand. When discussion
stops short of this point, it is often because the destination has been fogged in by one
or more myths of media case discussions:
Myth 1: Every opinion is equally valid. The best opinion (conclusion) is the one
that is best supported by judicious analysis of fact and theory.
Myth 2: Since we cant agree on an answer, there is no right answer. There may
be a number of acceptable answers, but there also will be many wrong answers.
Myth 3: It hardly matters if you come up with the ethical thing to do
since people ultimately act out of their own self-interest anyway. The point of critical
reflection is to find and deal with those situations when one should not simply do that
which benefits oneself. Acting ethically means to refrain from causing unjustified harm,
even when prudential concerns must be set aside.
Here are some guidelines we can use to map our discussions. As the case is
discussed, check to see if these questions are being addressed:
1. What are the morally relevant factors of the case?
(a) Will the proposed action cause an evil such as death, disability,
pain, loss of freedom or opportunity, or a loss of pleasure, that any rational person
would wish to avoid? (b) Is
the proposed action the sort of action, such as deception, breaking promises, cheating,
disobedience of law, or disobedience of professional or role-defined duty, that generally
causes evil?
2. If the proposed action is one described above, is a greater evil being prevented
or punished?
3. If so, is the actor in a unique position to prevent or punish such an evil, or
is that a more appropriate role for some other person or profession?
4. If the actor followed through on the action, would (s) he be allowing herself
(himself) to be an exception to a rule that (s) he thinks that everyone else should
follow? If so, then the action is prudential, not moral. One way to test this out is for
journalists to ask how they would react if a person in another profession did what they
are thinking of doing. Would the journalists applaud the action or would they write an
expose?
5. If, at this point, the proposed action still seems justified, consider if a
rational, uninvolved person would appreciate the reason for causing harm. Are the
journalists ready to state, explain and defend the proposed action in a public forum?
(From Cases and Moral Systems: An Essay
by Deni Elliott, University of Montana, published in Media Ethics: Issues and Cases
by Philip Patterson and Lee Wilkins, Boston, Massachusetts: McGraw Hill, 1998, pgs. 18-19)
ALSO, refer to Some Preliminary
Guidelines from your handout, The Need for Ethics, pgs. 3-13 from Thinking
Critically About Ethical Issues, third edition, by Vincent Ryan Ruggiero. Mountain
View, California: Mayfield Publishing Company, 1992. GUIDELINES FOR WRITING PAPERS: Refer to
Writing About Moral Issues handout by Vincent Ryan Ruggiero, Thinking Critically
About Ethical Issues, third edition. Mountain View, California: Mayfield Publishing
Company, 1992, pgs. 167-174. |