University Studies Courses (USP)- 46 semester hours

The University Studies Program includes a diverse set of courses that provide students with a broad base of skills and knowledge. Areas of study include science, performing arts, global diversity and communication to name a few. Several of these courses are part of the College of Business's Admission Requirements, described below.

College of Business Admission Requirements - 18 semester hours

• English 110 (USP Writing Requirement)
• Math 110 or above (USP Math Requirement)
• Communications Studies 191 (USP Speech Requirement)
• Accounting 211 - Financial Accounting Principles
• Business Administration Statistics 220 or Statistics 210
• Economics 201 - Microeconomics

Marketing Major - 48 semester hours

      -General Business Administration Courses - 18 semester hours

Business Administration 291 - Legal Environment of Business

Management 325 - Organizational Dynamics

Operations Management 334 - Operations Management

Economics 202 - Principles of Macroeconomics

Finance 360 - Corporate Finance

Math 140 or 160 - Applied Calculus or Calculus I

      -Marketing Core Classes - 18 semester hours

Principles of  Marketing (MKTG 300)

Market Analysis (MKTG 332)

Market Research (MKTG 334)

Buyer Behavior (MKTG 344)

Marketing Plans (MKTG 346)

Marketing Management (MKTG 420) 

      -Marketing Practicum - 3 semester hours (Choose 1)

Marketing Internship or

Small Business Consulting (MKTG 429)

      -Marketing Electives - 9 semester hours (Choose 3)

Professional Selling

Marketing and Entrepreneurship

Sports Marketing

International Marketing

Services Marketing

Branding

Internet Marketing

E-Commerce

Sales Management

Independent Study

Misc Topics in Marketing

Marketing Minor - 18 semester hours

Principles of Marketing (MKTG 300)

Market Analysis (MKTG 332)

Market Research (MKTG 334)

Buyer Behavior (MKTG 344)

Marketing Plans (MKTG 346)

      -Marketing Electives - 3 semester hours (choose 1)

Professional Selling

Marketing and Entrepreneurship

Sports Marketing

International Marketing

Services Marketing

Branding

Internet Marketing

E-Commerce

Sales Management

Independent Study

Misc Topics in Marketing

Last Modified: Wednesday, March 19, 2008 13:58 by Rhone Richard