100 - Marketing and Society (3 S.H.)
This course introduces students to marketing's role in society and compares it with marketing's role within the organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas often faced by marketing professionals, as well as the consequences of marketing on society as a whole.

300 - Principles of Marketing (3 S.H.)
A beginning course in marketing which stresses the marketing function's contribution to any organization. Topics include buyer behavior, products, and channels of distribution, promotion, and pricing and social issues in marketing. Standard business and non-traditional aspects of marketing are explored. The potential employment scenario is reviewed. Prerequisites: For College of Business majors, ECON 201 and ACCT 211; for non-College of Business majors, instructor's permission.

322- Marketing Communications (2 S.H.)
This course is designed to develop and refine written and oral communication skills necessary for authoring marketing communication including email, memoranda, letters, proposals, business and marketing plans, and oral presentations including effective format, design, and ethical dimensions.  Prerequisites: Completion of the written and oral communications basic skills in the University Studies program, and a grade of “C” or better in both MKTG 300 and in the mathematics and statistics requirements of the marketing major or minor. MKTG 322 must be taken concurrently with MKTG 332 and MKTG 334.

325- Professional Selling (3 S.H.)
Learning professional selling concepts and the communications skills to apply them. Topics include interpersonal communications in business, relationship building, prospecting and qualifying, determining customer wants and needs, sales presentation, and negotiation and post-sale communications. Employment opportunities in sales are examined. Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 300; for non-marketing majors and minors, instructor's permission. 

329 - Sport Marketing (3 S.H.)
Sports marketing focuses on the different problems presented in developing promotional programs for sports teams.  Emphasis will be placed on professional and collegiate level. A survey of potential sports-related jobs is included. Grade only. Student fee is required. Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334; for non-marketing majors and minors, instructor's permission. 

331 - International Marketing (3 S.H.)
A study of the economic, political, cultural, and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions, and organizational structures are examined. Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334; for non-marketing majors and minors, instructor's permission. 

332 - Market Analysis (3 S.H.)
This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets.  This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes.  Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications.  A formal situation (SWOT) analysis is researched, written, and presented.  Market Analysis (MKTG 332) must be taken simultaneously with Marketing Communications (MKTG 322) and Marketing Research (MKTG 334).  Prerequisites:  Grade of “C” or better in the University Studies program written and oral communication skills, Principles of Marketing (MKTG 300), and in the mathematics and statistics requirements of the major or minor.

333 - Topics in Marketing (3 S.H.)
Various courses offered in conjunction with curriculum needs and the availability of faculty with relevant expertise. Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334; for non-marketing majors and minors, instructor's permission.

334- Marketing Research (3 S.H.)
This course analyzes the roles, the functions, and the processes that surround marketing research; it emphasizes the specification, collection, and analysis of primary data. The course examines the research process, problem definition, alternative research designs, qualitative methods, survey methods, experiments, measurement and questionnaire design, data collection, and foundational techniques for data analysis, as well as hands-on experience with computer application for data analysis.  Emphasis is placed on the practical issues related to the decision maker's use of marketing information.  Marketing research provides the student with substantial experience in developing critical analysis and math/statistics skills.  MKTG 334 must be taken concurrently with MKTG 322 and MKTG 332. Prerequisites: Grade of “C” or better in the University Studies program written and oral communications basic skills, MKTG 300, and in the mathematics and statistics requirements of the marketing major or minor.

335 - Tourism Marketing (3 S.H.)
This course provides students with an introduction to the principles and issues associated with marketing the services and products that comprise the leisure industry.  This includes examining the behavioral component of consumers who use travel, hospitality and tourism services and products, as well as the research techniques that inform marketing strategies for tourism related organizations. Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334; for non-marketing majors and minors, instructor's permission. 

336 - Services Marketing (3 S.H.)  
This course examines how services can be developed and marketed to increase customer satisfaction and retention in order to extend an organization's sustainable competitive advantage.  Topics include the measurement and management of service quality, service recovery, linking customer measurement to performance, customer and employee roles in service delivery, and how standard marketing topics such as pricing and promotion apply to services.  Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 322, 332 and 334; for non-marketing majors and minors, instructor's permission.

337 - Qualitative Research Methods (3 S.H.)
This course will introduce the students to qualitative research as a means of inquiry into consumer behavior, marketing, and marketing-related problems.  Qualitative methods for data collection such as focus groups, observation, and interviewing will be considered as well as the techniques of interpretation and reporting. Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 300; for non-marketing majors and minors, instructor's permission. 

339- Internet Marketing (3 S.H.)
This course examines website design tools and techniques using core marketing concepts as the framework for successful website design.    Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334; for non-marketing majors and minors, instructor's permission. 

341 - E-Commerce (3 S.H.)
Through a business application, this course directly applies marketing strategies and concepts to a practical commerce-based website. It prepares future business decision makers for the rapidly changing world of web business practices. Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 322, MKTG 332, MKTG 334, and MKTG 339; for non-marketing majors and minors, instructor's permission. 

344 - Buyer Behavior (3 S.H.)
This course takes a strategic perspective to examine the impact of the nature and scope of consumer and business buyer behavior on planning the marketing mix. The course includes the study of marketing management theory in the experience of consumer and business markets. Course implementation will involve detailed analysis of psychology, sociology, and social psychology theories in the development of marketing strategy and implementation plans. MKTG 344 must be taken concurrently with MKTG 346. Prerequisite: Grade of “C” or better in MKTG 322, 332, and 334.

345 - Sales Management (3 S.H.)
An in-depth coverage of determining the types of sales positions, the recruiting and hiring process, training, determining sales territories, methods of compensation and motivation, and control over the sales force. Prerequisite: For marketing majors and minors, grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334; for non-marketing majors and minors, instructor's permission.

346 - Marketing Plans (3 S.H.)
This course takes a strategic perspective to examine the nature and scope of utilizing market analysis outcomes to plan the implementation of a marketing mix. Course implementation will involve detailed analysis of product development and management activities such as, research and development, and brand and product line management; promotional activities such as, advertising, personal selling, public relations, and sales and trade promotions; distribution activities, such as, retailing and wholesaling; and pricing activities such as, new product pricing, pricing strategies, and price adjustments. The course includes substantial experiential learning with written communications skills, including the creation and communication of a marketing plan. MKTG 346 must be taken concurrently with MKTG 344. Prerequisite: Grade of “C” or better in MKTG 322, 332, and 334.

349 - Independent Study (1-3 S.H.)
Offers the advanced student an opportunity to do additional readings and/or research papers in areas of special interest. Grade only. Prerequisite: Grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334 and department approval.

398 - Internship (1-9 S.H.)
Credits will not be counted in marketing major, but as general elective credits. Prerequisites: Grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334 and department approval. P/NC only.

399 - Internship Experience (3 S.H.)
See department chairperson for a list of requirements. Credits fulfill marketing major practicum requirement. Prerequisites: Grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334 and department approval. Grade only.

420 - Marketing Management (3 S.H.)
An advanced applied course in marketing management and decision-making. Marketing management is a comprehensive study of the development and implementation of a marketing plan including the plans placement in a business or organizational plan. Students will be required to apply the principles and concepts of marketing to real-world problems. Each student will be required to write and present a marketing plan. Emphasis will be placed on analysis, decision-making, and the communication of the plan to appropriate audiences. MKTG 420 must be taken concurrently with MKTG 422. Prerequisite: Grade of “C” or better in MKTG 344 and MKTG 346.

422 - Marketing Communications Capstone (1 S.H.)
Course is designed to develop student presentation skills and use of presentation software. Students will learn and practice the elements of good oral presentation skills specifically designed for a business audience. MKTG 422 must be taken concurrently with MKTG 420.

429 - Small Business Consulting (3 S.H.)
This is a capstone course designed to provide students with an opportunity to integrate and apply their knowledge, skills, and abilities in a real world situation.  A wide variety of projects may be considered; however, all projects must be integrative and comprehensive.  Projects typically consist of working with a business on a special project or assisting the business in an area in which they are trying to improve.  Alternative projects have included developing a business plan for a new business, conducting marketing research, completing a special project outside the normal responsibilities for a company where you currently work, analyzing an industry, conducting original research to extend general business knowledge, etc.  Credits fulfill marketing major practicum requirement. Grade only.  Prerequisites: Grade of “C” or better in MKTG 322, MKTG 332, and MKTG 334 and department approval.

450 - Travel Study in Costa Rica (2 S.H.)
This course will focus on student-based field research to assist the municipalities of Playa Dominical and Playa Uvita in developing their natural resources, tourism products, and associated services.  Students will engage in the inventorying of natural resources, the gathering of tourism demand and supply data, and the construction of a data base to help local officials make better tourism-related decisions.  Prior to the research study, students will be exposed to basic tourism and natural resources development concepts that have applications in Playa Dominical and Playa Uvita.  Post-study work will focus on report development and the assessment of other tourism products and services in Costa Rica.  Prerequisites: Permission of the Instructors and concurrent enrollment in MKTG 450 and PER 450.

Last Modified: Wednesday, March 19, 2008 13:58 by Holly Sutton