Marketing Course Descriptions

100 - Marketing and Society (3 S.H.)

This course introduces students to marketing's role in society and compares it with marketing's role within the organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas often faced by marketing professionals, as well as the consequences of marketing on society as a whole.

105 - Marketing in a Global Society (3 S.H.)

An introduction to key marketing concepts within the context of current and emerging global issues. This course is designed to expose students to the impact of cultural, economic, and political environments on the global marketplace and to explore the ethical and social responsibilities of marketing managers in this dynamic era of globalization. Topics include the importance of cross-cultural understanding, global linkages, emerging markets, and fair trade practices.

300 - Principles of Marketing (3 S.H.)

A beginning course in marketing which stresses the marketing function's contribution to any organization. Topics include buyer behavior, products, and channels of distribution, promotion, and pricing and social issues in marketing. Standard business and non-traditional aspects of marketing are explored. The potential employment scenario is reviewed. Prerequisites for College of Business majors and minors: ECON 201, ACCT 211, and completion of the University Studies Program requirements for math and statistics, oral communications, and college reading and writing. Prerequisites for College of Business majors and minors: Admission to the College of Business. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

325 - Professional Selling (3 S.H.)

Learning professional selling concepts and the communications skills to apply them. Topics include interpersonal communications in business, relationship building, prospecting and qualifying, determining customer wants and needs, sales presentation, and negotiation and post-sale communications. Employment opportunities in sales are examined. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

327 - Marketing and Entrepreneurship (3 S.H.)

An examination of the procedures and managerial practices of small business. Specific emphasis is given to entrepreneurial subjects such as the legal organization of the firm, financing, franchising, site selection, employee management, and buying and customer support functions. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

329 - Sports Marketing (3 S.H.)

Sports marketing focuses on the different problems presented in developing promotional programs for sports teams. Emphasis will be placed on professional and collegiate level. A survey of potential sports-related jobs is included. Grade only. Student fee is required. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

331 - International Marketing (3 S.H.)

A study of the economic, political, cultural, and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions, and organizational structures are examined. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

332 - Market Analysis (3 S.H.)

This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing, any college-level statistics course, and instructor’s permission.

333 - Topics in Marketing (3 S.H.)

Various courses offered in conjunction with curriculum needs and the availability of faculty with relevant expertise. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission. This course may be repeated.

334 - Marketing Research (3 S.H.)

This course analyzes the roles, the functions, and the processes that surround marketing research; it emphasizes the specification, collection, and analysis of primary data. The course examines the research process, problem definition, alternative research designs, qualitative methods, survey methods, experiments, measurement and questionnaire design, data collection, and foundational techniques for data analysis, as well as hands-on experience with computer applications for data analysis and questionnaire development. Emphasis is placed on the practical issues related to the decision maker's use of marketing information. Marketing research provides the student with substantial experience in developing critical analysis and math/statistics skills. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing, any college-level statistics course, and instructor’s permission.

335 - Tourism Marketing (3 S.H.)

This course provides students with an introduction to the principles and issues associated with marketing the services and products that comprise the leisure industry. This includes examining the behavioral component of consumers who use travel, hospitality and tourism services and products, as well as the research techniques that inform marketing strategies for tourism related organizations. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

336 - Services Marketing (3 S.H.)

This course examines how services can be developed and marketed to increase customer satisfaction and retention in order to extend an organization's sustainable competitive advantage. Topics include the measurement and management of service quality, service recovery, linking customer measurement to performance, customer and employee roles in service delivery, and how standard marketing topics such as pricing and promotion apply to services. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

337 - Qualitative Research Methods (3 S.H.)

This course will introduce the students to qualitative research as a means of inquiry into consumer behavior, marketing, and marketing-related problems. Qualitative methods for data collection such as focus groups, observation, and interviewing will be considered as well as the techniques of interpretation and reporting. Prerequisite for College of Business majors and minors: MKTG 300. Prerequisite for non-College of Business majors and minors: Junior standing.

338 - Branding (3 S.H.)

This course examines the relevant concepts involved in the management of brands both in the context of consumers and in organizations. A distinguishing characteristic of modern marketing has been its focus on the creation of differentiated brands. Topics will include identifying and developing bases of brand differentiation; researching and establishing unique brand associations using product attributes, brand marks, names, packages, distribution strategies, and promotional strategies; understanding brand equity and its value to an organization; designing marketing programs to build brand equity; turning around brands in crisis; managing brands over time; and understanding the issues involved with international branding. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

339 - Internet Marketing (3 S.H.)

This course examines website design tools and techniques using core marketing concepts as the framework for successful website design. Prerequisite for College of Business majors and minors: MKTG 300. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

341 - E-Commerce (3 S.H.)

Through a business application, this course directly applies marketing strategies and concepts to a practical commerce-based website. It prepares future business decision makers for the rapidly changing world of web business practices. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

343 – Qualitative Research and Planning (3 S.H.)

This project-oriented course introduces students to marketing applications of qualitative research techniques from behavioral sciences. The course leads students through the process of identifying high potential issues, formulating qualitative research objectives, compiling qualitative research designs, collecting qualitative data, analyzing qualitative data, and formulating and presenting qualitative findings and applying them to the development of marketing communications. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

344 - Buyer Behavior (3 S.H.)

This course takes a strategic perspective to examine the impact of the nature and scope of consumer and business buyer behavior on planning the marketing mix. The course includes the study of marketing management theory in the experience of consumer and business markets. Course implementation will involve detailed analysis of psychology, sociology, and social psychology theories in the development of marketing strategy and implementation plans. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

345 - Sales Management (3 S.H.)

An in-depth coverage of determining the types of sales positions, the recruiting and hiring process, training, determining sales territories, methods of compensation and motivation, and control over the sales force. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

346 - Marketing Management(3 S.H.)

Marketing management is a comprehensive application of the development and implementation of a marketing plan including the plan’s placement in a business or organizational plan. This course takes a strategic perspective to examine the nature and scope of utilizing market analysis outcomes to plan the implementation of a marketing mix. Course implementation will involve detailed analysis of product development and management activities such as, research and development, and brand and product line management; promotional activities such as, advertising, personal selling, public relations, and sales and trade promotions; distribution activities, such as, retailing and wholesaling; and pricing activities such as, new product pricing, pricing strategies, and price adjustments. The course includes substantial experiential learning with written communications skills, including the creation and communication of a marketing plan. Prerequisite for College of Business majors and minors: Admission to the College of Business, MKTG 300 and MKTG 332.

349 - Independent Study (1-3 S.H.)

Offers the advanced student an opportunity to do additional readings and/or research papers in areas of special interest. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 and department approval. Prerequisites for non-College of Business majors and minors: Junior standing and departmental approval Grade only.

363 - Integrated Marketing Communications (3 S.H.)

This course provides students with an in-depth understanding of each tool in the promotional mix (advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling) from the perspective of the marketing manager. Students learn how to apply each tool in implementing the organization’s marketing strategies and accomplish its marketing objectives. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisite for non-College of Business majors and minors: Junior standing and instructor’s permission.

365 - Advanced Professional Selling (3 S.H.)

An in-depth examination of advanced selling and communication techniques designed for students intending to pursue professional selling, customer service, or related career paths. Specific topics include relationship management, buyer behavior, communication skills development, and the intricacies of applying the sales process to numerous sales situations in a dynamic, competitive environment. The course will include substantial experiential learning involving contact with numerous sales professionals. Prerequisites: Admission to the College of Business, MKTG 300, and a “C” or better in MKTG 325, or instructor’s permission.

398 - Internship (1-9 S.H.)

Credits will not be counted in marketing major, but as general elective credits. Prerequisites for College of Business majors and minors: Admission to the College of Business, department approval, and two of the following courses: MKTG 332, MKTG 334, MKTG 344, or MKTG 346. P/NC only.

399 - Internship Experience (3 S.H.)

See department chairperson for a list of requirements. Credits fulfill marketing major practicum requirement. Prerequisites for College of Business majors and minors: Admission to the College of Business, department approval, and two of the following courses: MKTG 332, MKTG 334, MKTG 344, or MKTG 346. Grade only.

429 - Small Business Consulting (3 S.H.)

This course is designed to provide students with an opportunity to integrate and apply their knowledge, skills, and abilities in a real world situation. A wide variety of projects may be considered; however, all projects must be integrative and comprehensive. Projects typically consist of working with a business on a special project or assisting the business in an area in which they are trying to improve. Alternative projects have included developing a business plan for a new business, conducting marketing research, completing a special project outside the normal responsibilities for a company where you currently work, analyzing an industry, conducting original research to extend general business knowledge, etc. Credits fulfill marketing major practicum requirement. Prerequisites for College of Business majors and minors: Admission to the College of Business, department approval, and two of the following: MKTG 332, MKTG 334, MKTG 344, or MKTG 346. Grade only.