Dr. Russell Smith, Chairperson
rsmith@winona.edu

Welcome

WSU's Marketing Program is designed to provide students with a professional education leading to positions in business, government, and other organizations, as well as preparation for the advanced study of maketing and business at the graduate level.  This is accompished by the continued developmnt of new courses, progressive curriculum design, and innovating program activities that employs the latest technology and hands-on practice with real-world projects.

A Career in Marketing

There are different types of arketing careers for different types of people.  Some careers require people who enjoy working with other people, others are more fitting for people who enjoy working with their hands, and still others require people who are good with information.  Regardless, career opportunities are manym which is why 60% of allcollege graduates taking their initial job in sales, marketing, or customer service.  In the general workforce, 25%-35% of all jobs are marketing related and it turns out that 50%+ of peopl in senior management ranks have a marketing background

Salary and compensation is very competitive.  The American Almanac of Jobs and Salaries ranks the median income of marketer's number 10 in a list of 125 professions.  New graduates average around $30,000 of their starting salaries, ranging between $20,000 and $45,000.  More experienced marketers often make upwards o $100,000 depending upon thir area of specialization Some of the more common career tracks are:

Last Modified: Wednesday, March 19, 2008 13:58 by Rhone Richard