B.S. Minor - Marketing (MKTG)

2010–2012 Required Courses: 30 Semester Hours (S.H.)

General Business Administration Courses (9 S.H.)

Accounting (3 S.H.)

ACCT 211 Financial Accounting Principles

Economics (3 S.H.)

ECON 201 Principles of Microeconomics

Statistics (3 S.H.)

Statistics requirement of major

-OR-

STAT 110 Statistics

Marketing Courses (21 S.H.)

Marketing Core (9 S.H.)

MKTG 300 Principles of Marketing
MKTG 332 Market Analysis
MKTG 344 Buyer Behavior

Marketing Electives (12 S.H.)

(Prerequisite: MKTG 300)
325 Professional Selling    
327 Marketing and Entrepreneurship  
329 Sports Marketing    
331 International Marketing   
333 Topics in Marketing    
336 Services Marketing    
337 Qualitative Research Methods   
338 Branding
339 Internet Marketing
341 E-Commerce
343 Qualitative Research and Planning
345 Sales Management
363 Integrated Marketing Communication
365 Advanced Professional Selling

2008-2010 Marketing Minor Requirements