Studying Marketing at WSU

We are noted for innovative teaching, incorporation of technology, and an emphasis on applying knowledge to solve real-world challenges.

The Marketing Program offers:

• Accessible faculty who work closely with students to build leadership and team skills
• Strong connections between classes and the business world
• Field experiences, case studies, research opportunities, independent study, and  internships
• Active student marketing organizations
• Close ties with regional businesses and organizations
• A network of marketing alumni

As a marketing major at Winona State, you’ll be exposed to a professional education leading to positions in business, government, and other organizations. Our program will also prepare you for advanced study of marketing and business at the graduate level. 

Marketing majors and minors are required to apply for admission to the College of Business. 

Marketing Major Requirements

The marketing undergraduate major consists of 120 credits: a set of 12 undergraduate business foundations courses: 36 credit hours; specialized marketing course work, including five core marketing courses totaling 15 hours and 15 hours chosen from a list of marketing electives: 30 credit hours; the University Studies Curriculum: 46 credit hours; and general electives to finish your degree.
 

Marketing Minor Requirements

The marketing undergraduate minor consists of 30 credits: a set of 3 undergraduate business foundations courses: 9 credit hours; specialized marketing course work, including 3 core marketing courses totaling 9 hours and 12 hours chosen from a list of marketing electives: 21 credit hours.

Professional Selling Minor

The professional selling minor consists of 30 credits: a set of 3 undergraduate business foundations courses: 9 credit hours; specialized professional selling course work, including 4 marketing courses totaling 12 hours and 9 hours chosen from a list of communication studies electives: 9 credit hours.