Transmedia is designed for students who want a career in the digital media fields, such as TV and radio, video production, interactive advertising, public relations, and media labs.

This program offers state of the art knowledge of new ways of storytelling merging analog and digital technologies for the physical and the digital worlds. Students will learn concepts and techniques to develop complex communication projects using a wide range of media.

Review the sample MCOM Transmedia plan (PDF) that shows one way Mass Communication Advertising students can complete their program in four years, although the department does not guarantee graduation in four years.

View the Mass Communication Transmedia Option in the course catalog.