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UID:10001708-1790758800-1790764200@www.winona.edu
SUMMARY:BizTalk: "How to Turn Content into Customers"
DESCRIPTION:In today’s marketplace\, content is more than marketing. It’s a powerful tool for building relationships\, growing brand awareness\, and generating business. \n\n\n\nOn Sept. 30\, join Winona State’s Adult & Continuing Education for an engaging BizTalk session hosted by Bucky Beeman and Justin Collopy of Realty Growth Inc. This BizTalk will explore how a media-first approach has helped the duo’s business grow and strengthen their brand throughout Southeast Minnesota. \n\n\n\nDrawing from 19 years of combined experience in commercial real estate\, Bucky and Justin will share real-world successes\, failures\, and lessons learned from using digital media and content creation to drive business growth. \n\n\n\nIn this BizTalk\, you’ll learn how to:  \n\n\n\n\nturn digital content into customers and convert attention into business opportunities.\n\n\n\ndiscover what works—and what doesn’t—when creating content\, helping you avoid costly media mistakes.\n\n\n\nimplement 3 actionable steps you can apply immediately to build and market your brand.\n\n\n\n\nThis event is free\, and registration is required. Register online today to reserve your spot and learn how to make your content work harder for your business. \n\n\n\n    Register for This Event\n\n\n\n\n\nAbout the Presenters\n\n\n\nBucky Beeman is an entrepreneur and content creator who helped build Realty Growth Inc. into a respected commercial real estate firm in Southeast Minnesota. \n\n\n\nJustin Collopy transitioned from a 10-year nursing career into commercial real estate and is passionate about using video and digital media to connect communities and businesses. \n\n\n\nVenue\n\n\n\n\n\nContact\n\n\n\n\n\nDisclaimer\n\n\n\nThe views and opinions expressed by the speakers and programs hosted at Winona State University do not necessarily reflect the views or positions of the university or of the Minnesota State Colleges & Universities system.
URL:https://www.winona.edu/about/event/biztalk-how-to-turn-content-into-customers/
LOCATION:WSU-Rochester on Broadway\, 400 Broadway Ave S\, Rochester\, MN\, 55904\, United States
CATEGORIES:Academics,Adult & Continuing Education
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ORGANIZER;CN="Julie Kiehne":MAILTO:jkiehne@winona.edu
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DTSTART;TZID=America/Chicago:20261028T090000
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DTSTAMP:20260806T215919
CREATED:20260806T165934Z
LAST-MODIFIED:20260806T165935Z
UID:10001709-1793178000-1793181600@www.winona.edu
SUMMARY:BizTalk: "Deepfakes\, AI\, & the End of Trust-as-Security" with Andrew Malovrh
DESCRIPTION:AI voice clones can sound exactly like your boss\, client\, or doctor. In January 2024\, an engineering firm wired $25.6 million because every person on a video call was fake. Deepfake fraud exceeded $410 million in just the first half of 2025. \n\n\n\nOn Oct. 28\, join Winona State’s Adult & Continuing Education for an engaging BizTalk session hosted by Andrew Malovrh ’11\, Founder and CEO of AMM Cyber Solutions. This BizTalk will provide a practical defense framework you can implement immediately—including verification protocols\, tabletop scenarios\, and vendor risk checks. \n\n\n\nThis session is perfect for businesses handling finances\, sensitive data\, or customer trust. \n\n\n\nAt this BizTalk\, you’ll learn how to: \n\n\n\n\nrecognize 3 emerging deepfake attack vectors currently targeting small businesses.\n\n\n\nimplement an out-of-band verification protocol that catches social engineering before money leaves the account. \n\n\n\nscreen your vendor stack using a simple risk checklist to identify exposure points. \n\n\n\nwalk through a live tabletop exercise scenario that tests your team’s response to a deepfake social engineering attack in real time.\n\n\n\n\nThis event is free\, and registration is required. Register online today to reserve your spot and learn how to keep your business’s data secure. \n\n\n\n    Register for This Event\n\n\n\n\n\nAbout Andrew Malovrh\n\n\n\nAndrew Malovrh ’11 is an accomplished cybersecurity leader and senior engineering professional with over 10 years of experience in managing risk\, quality strategy\, and technical architecture in distributed environments.  \n\n\n\nAs the founder of AMM Cyber Solutions\, Andrew specializes in establishing comprehensive information security programs for small and medium-sized businesses (SMBs)\, helping them defend their critical data and navigate complex compliance landscapes like HIPAA and the FTC Safeguards Rule. \n\n\n\nVenue\n\n\n\n\n\nContact\n\n\n\n\n\nDisclaimer\n\n\n\nThe views and opinions expressed by the speakers and programs hosted at Winona State University do not necessarily reflect the views or positions of the university or of the Minnesota State Colleges & Universities system.
URL:https://www.winona.edu/about/event/biztalk-deepfakes-ai-the-end-of-trust-as-security-with-andrew-malovrh/
LOCATION:WSU-Rochester on Broadway\, 400 Broadway Ave S\, Rochester\, MN\, 55904\, United States
CATEGORIES:Academics,Adult & Continuing Education
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ORGANIZER;CN="Julie Kiehne":MAILTO:jkiehne@winona.edu
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