{"id":11224,"date":"2026-08-06T11:42:41","date_gmt":"2026-08-06T16:42:41","guid":{"rendered":"https:\/\/www.winona.edu\/about\/?post_type=tribe_events&#038;p=11224"},"modified":"2026-08-06T12:03:13","modified_gmt":"2026-08-06T17:03:13","slug":"biztalk-how-to-turn-content-into-customers","status":"publish","type":"tribe_events","link":"https:\/\/www.winona.edu\/about\/event\/biztalk-how-to-turn-content-into-customers\/","title":{"rendered":"BizTalk: &#8220;How to Turn Content into Customers&#8221;"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tSeptember 30\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t@\t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t9:00 am\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t&#8211;\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t10:30 am\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In today&#8217;s marketplace, content is more than marketing. It&#8217;s a powerful tool for building relationships, growing brand awareness, and generating business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Sept. 30, join Winona State\u2019s\u00a0<a href=\"https:\/\/www.winona.edu\/academics\/adult-continuing-education\/\">Adult &amp; Continuing Education<\/a>\u00a0for an engaging BizTalk session hosted by Bucky Beeman and Justin Collopy of Realty Growth Inc. This BizTalk will explore how a media-first approach has helped the duo&#8217;s business grow and strengthen their brand throughout Southeast Minnesota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drawing from 19 years of combined experience in commercial real estate, Bucky and Justin will share real-world successes, failures, and lessons learned from using digital media and content creation to drive business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this BizTalk, you&#8217;ll learn how to: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>turn digital content into customers and convert attention into business opportunities.<\/li>\n\n\n\n<li>discover what works\u2014and what doesn&#8217;t\u2014when creating content, helping you avoid costly media mistakes.<\/li>\n\n\n\n<li>implement 3 actionable steps you can apply immediately to build and market your brand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This event is free, and registration is required. Register online today to reserve your spot and learn how to make your content work harder for your business.<\/p>\n\n\n<a href=\"https:\/\/winona.az1.qualtrics.com\/jfe\/form\/SV_4ZRROV9U1lB0z4O\" class=\"wsu-link cta-button cta-button--external cta-button--lime cta-button-- cta-button--light\" data-animation=\"fade-in-up\" data-animate=\"true\" >\n    <span>Register for This Event<\/span>\n<\/a>\n\n<div class=\"tribe-events-event-image\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.winona.edu\/about\/wp-content\/uploads\/sites\/3\/2026\/04\/Pro-male-student-smiling-cell-phone-feature-2022-05-18.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Male student smiling at a cell phone.\" srcset=\"https:\/\/www.winona.edu\/about\/wp-content\/uploads\/sites\/3\/2026\/04\/Pro-male-student-smiling-cell-phone-feature-2022-05-18.jpg 900w, https:\/\/www.winona.edu\/about\/wp-content\/uploads\/sites\/3\/2026\/04\/Pro-male-student-smiling-cell-phone-feature-2022-05-18-300x200.jpg 300w, https:\/\/www.winona.edu\/about\/wp-content\/uploads\/sites\/3\/2026\/04\/Pro-male-student-smiling-cell-phone-feature-2022-05-18-768x512.jpg 768w, https:\/\/www.winona.edu\/about\/wp-content\/uploads\/sites\/3\/2026\/04\/Pro-male-student-smiling-cell-phone-feature-2022-05-18-600x400.jpg 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/div>\n\n\n<h2 class=\"wp-block-heading\">About the Presenters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bucky Beeman is an entrepreneur and content creator who helped build Realty Growth Inc. into a respected commercial real estate firm in Southeast Minnesota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Justin Collopy transitioned from a 10-year nursing career into commercial real estate and is passionate about using video and digital media to connect communities and businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Venue<\/h2>\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix tribe-block__venue--has-map\" >\n\t\n\t\n<div class=\"tribe-block__venue__meta\">\n\t<div class=\"tribe-block__venue__name\">\n\t\t<h3><a href=\"https:\/\/www.winona.edu\/about\/venue\/wsu-rochester-on-broadway\/\" title=\"WSU-Rochester on Broadway\">WSU-Rochester on Broadway<\/a><\/h3>\n\t<\/div>\n\n\t\n\t\t\t\t\t\t<address class=\"tribe-block__venue__address\">\n\t\t\t\t<span class=\"tribe-address\">\n\n<span class=\"tribe-street-address\">400 Broadway Ave S<\/span>\n\t\n\t\t<br>\n\t\t<span class=\"tribe-locality\">Rochester<\/span><span class=\"tribe-delimiter\">,<\/span>\n\n\t<abbr class=\"tribe-region tribe-events-abbr\" title=\"Minnesota\">MN<\/abbr>\n\n\t<span class=\"tribe-postal-code\">55904<\/span>\n\n\t<span class=\"tribe-country-name\">United States<\/span>\n\n<\/span>\n\n\t\t\t\t\t\t\t\t\t<a class=\"tribe-events-gmap\" href=\"https:\/\/maps.google.com\/maps?f=q&#038;source=s_q&#038;hl=en&#038;geocode=&#038;q=400+Broadway+Ave+S+Rochester+MN+55904+United+States\" title=\"Click to view a Google Map\" target=\"_blank\" rel=\"noreferrer noopener\">+ Google Map<\/a>\t\t\t\t\t\t\t<\/address>\n\t\t\n\t\t\n\t\t\t\t\t<span class=\"tribe-block__venue__website\"><a href=\"https:\/\/www.winona.edu\/rochester-campus\/broadway\/\" target=\"_self\" rel=\"external\">View Venue Website<\/a><\/span><br \/>\n\t\t\t\n\t<\/div>\n\t\n<div class=\"tribe-block__venue__map\">\n\t\n<iframe loading=\"lazy\"\n  title=\"Google maps iframe displaying the address to WSU-Rochester on Broadway\"\n  aria-label=\"Venue location map\"\n  width=\"310px\"\n  height=\"256px\"\n  frameborder=\"0\" style=\"border:0\"\n  src=\"https:\/\/www.google.com\/maps\/embed\/v1\/place?key=AIzaSyDNsicAsP6-VuGtAb1O9riI3oc_NOb7IOU&#038;q=400+Broadway+Ave+S+Rochester+MN+55904+United+States+&#038;zoom=15\" allowfullscreen>\n<\/iframe>\n<\/div>\n\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Contact<\/h2>\n\n\n<div  class=\"tribe-block tribe-block__organizer__details tribe-clearfix\" >\n\t<div class=\"tribe-block__organizer__title\">\n\t\t<h3><a href=\"https:\/\/www.winona.edu\/about\/organizer\/julie-kiehne\/\" title=\"Julie Kiehne\" target=\"_self\" rel=\"\">Julie Kiehne<\/a><\/h3>\n\t<\/div>\n\t\t\t<p class=\"tribe-block__organizer__phone\">507.457.5088<\/p>\n\t\t\t\t\t<p class=\"tribe-block__organizer__email\">j&#107;&#105;&#101;&#104;&#110;e&#064;&#119;&#105;n&#111;&#110;a.e&#100;u<\/p>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Disclaimer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The views and opinions expressed by the speakers and programs hosted at Winona State University do not necessarily reflect the views or positions of the university or of the Minnesota State Colleges &amp; Universities system.<\/p>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" 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class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item 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noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>On Sept. 30, join Justin Collopy and Bucky Beeman of Realty Growth Inc. as they share how a media-first approach helped grow their business and strengthened their brand throughout Southeast 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