Non-Credit Business Programs
Advance your current marketing or sales position or launch a new career in these fields with online business trainings from WSU.
We’ve partnered with GreenFig, an industry-leading provider of continuing education that’s geared toward business professionals, to offer online programs that help fill the skills gap created by rapidly-changing technology.
Business Analytics
Data is an invaluable resource in today’s business environment. The Business Analytics program will teach you how to harness and interpret this resource to help businesses make data-driven decisions that improve performance.
It’s ideal if you are tech-savvy and metrics-oriented, and you want to understand and apply data.
New graduates, business professionals, and entrepreneurs can all benefit from learning to analyze business data.
What You’ll Learn
- Explain the importance of analytics and outline the role of a business analyst in an organization
- Develop key performance indicators (KPIs) to measure business value in projects and opportunities
- Implement the data analytics process with data sourcing, modeling, reporting, and visualization
- Develop SQL queries to extract and report on data stored in a database
- Deliver relevant, impactful data visualizations with in-demand software programs like Tableau
- Create specific career goals that align your professional experiences with the role of a Business Analyst in your target industry
Program Snapshot
- Duration: 10 weeks
- Workload: 4-6 hours per week
- Delivery: On-demand with live sessions
- Cost: $1,850
Digital Marketing
Are you looking for a career change? Or are you ready to level-up your digital marketing skills?
The Digital Marketing Science program is ideal for:
- recent college graduates
- experienced professionals re-entering the workforce or looking to change careers
- people in marketing roles who want professional development
What You’ll Learn
- Determine appropriate key performance indicators for any type of website–including e-commerce sites
- Understand how search engines work and how to improve website search engine rankings
- Learn the mechanics of paid search ranking and evaluate paid search campaign data to improve conversion rates
- Learn social media tactics and design an effective social media campaign
- Understand best practices in email marketing and analyze data to improve campaign effectiveness
- Implement online brand reputation management tactics
- Create a digital marketing strategy and plan with a target market, key messages, recommended channels, and lead capture recommendations
You’ll also work on an Apprentorship® project to apply your learning by launching a live campaign for a real-world company.
Program Snapshot
- Duration: 10 weeks
- Workload: 4-6 hours per week
- Delivery: On-demand with live sessions
- Cost: $1,850
Sales Development
If you’re ready to make sales your new career, the Sales Development Science program gives you the knowledge and skills to get the best start in this growing market.
It’s ideal for early-stage sales professionals who want to learn new skills (or fill in skills gaps) to build careers as a Customer Relationship Manager or a Sales Professional.
This training is also a great option for entrepreneurs and small business owners who want to develop their sales pipeline.
What You’ll Learn
- Apply sales performance management techniques like territories, quotas, inventory, and pricing to enhance sales objectives
- Manage key technologies, including Customer Relationship Management automation in Salesforce Sales Cloud
- Analyze an organization’s tech stack based on the company’s products, industry, customers, and sales team
- Collaborate with the sales, marketing, finance, executive leadership, and other teams to increase efficiency
- Implement meaningful Sales Operations improvements to a real-world company
Program Snapshot
- Duration: 10 weeks
- Workload: 4-6 hours per week
- Delivery: On-demand with live sessions
- Cost: $1,250
Sales Operations
Sales teams need more than just good leads to be successful—they need Sales Operations professionals to help them reach the next level.
The Sales Operations Science program is ideal for those who want to take a deep dive into sales such as:
- recent college graduates
- experienced professionals re-entering the workforce or looking to change careers
- people currently in a sales role seeking professional development
- entrepreneurs who want to grow their business
What You’ll Learn
- Apply sales development strategies and methods to achieve sales goals
- Manage key technologies, including Customer Relationship Management automation in Salesforce Sales Cloud
- Identify ideal customer profiles and target personas to effectively generate leads and plan for on-going pipeline management
- Understand the sales concepts and techniques you need to interview with confidence and navigate professional relationships to achieve your personal goals
You’ll also create a Strategic Sales Operations Playbook to help a real-world company reach more prospects, produce more pipeline, improve key processes, and generate more revenue.
Program Snapshot
- Duration: 10 weeks
- Workload: 4-6 hours per week
- Delivery: On-demand with live sessions
- Cost: $1,250