{"id":16470,"date":"2025-10-06T11:37:17","date_gmt":"2025-10-06T16:37:17","guid":{"rendered":"https:\/\/www.winona.edu\/academics\/?page_id=16470"},"modified":"2025-10-06T11:37:26","modified_gmt":"2025-10-06T16:37:26","slug":"michael-behan","status":"publish","type":"page","link":"https:\/\/www.winona.edu\/academics\/colleges\/business\/marketing-department\/faculty\/michael-behan\/","title":{"rendered":"Michael Behan"},"content":{"rendered":"\n

Mike Behan is a Professor in Winona State’s Marketing Department. He was also awarded the 2020-2021 COB Create Your More Faculty of the Year.<\/p>\n\n\n\n

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Education<\/h2>\n\n\n\n
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  • PhD (Marketing) | Capella University<\/li>\n\n\n\n
  • MA (Business Education) | University of Minnesota<\/li>\n\n\n\n
  • BBA (Marketing) | University of Wisconsin-Eau Claire<\/li>\n<\/ul>\n\n\n <\/div>\n <\/div>\n\n\n\n\n
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    Frequently Taught Courses<\/h2>\n\n\n\n
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    • MKTG 300 \u2013 Principles of Marketing<\/li>\n\n\n\n
    • MKTG 345 \u2013 Sales Management<\/li>\n\n\n\n
    • MKTG 420 \u2013 Marketing Management<\/li>\n\n\n\n
    • MKTG 453 \u2013 Marketing and the Common Good<\/li>\n<\/ul>\n\n\n <\/div>\n <\/div>\n\n\n\n\n
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      Campus Interests<\/h2>\n\n\n\n
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      • Sales Team Coach (2017-2024)<\/li>\n\n\n\n
      • Director of Strauss Center for Sales Excellence (2022-2023)<\/li>\n\n\n\n
      • American Marketing Association (AMA Faculty Advisor (2017-2021)<\/li>\n\n\n\n
      • Men’s Rugby Club Faculty Advisor (2017-2022)<\/li>\n<\/ul>\n\n\n <\/div>\n <\/div>\n\n\n\n\n
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        Research Interests<\/h2>\n\n\n\n

        Mike is interested in how marketing and sales intersects with serving the common good. He has served as a consultant for ad agencies and various organizations for more than 20 years.<\/p>\n\n\n <\/div>\n <\/div>\n\n\n\n\n

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        Recent Publications<\/h2>\n\n\n\n

        Behan, M (2024). How to Present to a Client. University of Wisconsin College of Engineering<\/p>\n\n\n\n

        Behan, M (2023). Sales Cycle Module with Practice. Harley Davidson Inc.<\/p>\n\n\n\n

        Behan, M. (2020). A crossed-disciplinary evaluation of parental perceptions surrounding
        pediatric non-invasive brain stimulation research. International Journal of Pharmaceutical and Healthcare Marketing,<\/p>\n\n\n\n

        Behan, M. (2019, May). Factors influencing parent and caregiver precisions to enroll children to participate in perceived high-risk brain research. 31st EACD Conference, Paris, France.<\/p>\n\n\n\n

        Behan, M. (2019). Retail Banking and iGen-Now What? Journal of Critical Incidents.<\/p>\n\n\n\n

        Behan, M. (2019). Does iGen Matter? Invited presentation at Association of Fundraising Professionals-Upper Mississippi Chapter, La Crosse, Wisconsin.<\/p>\n\n\n <\/div>\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

        Dr. Michael Behan is a professor in the Marketing Department at WSU.<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":9411,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_tec_requires_first_save":true,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","footnotes":""},"categories":[395],"tags":[330],"class_list":["post-16470","page","type-page","status-publish","hentry","category-marketing","tag-contact-profile"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages\/16470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/comments?post=16470"}],"version-history":[{"count":6,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages\/16470\/revisions"}],"predecessor-version":[{"id":18272,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages\/16470\/revisions\/18272"}],"up":[{"embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages\/9411"}],"wp:attachment":[{"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/media?parent=16470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/categories?post=16470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/tags?post=16470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}