{"id":19652,"date":"2026-08-20T08:26:08","date_gmt":"2026-08-20T13:26:08","guid":{"rendered":"https:\/\/www.winona.edu\/academics\/?page_id=19652"},"modified":"2026-08-20T08:26:09","modified_gmt":"2026-08-20T13:26:09","slug":"jennifer-ma","status":"publish","type":"page","link":"https:\/\/www.winona.edu\/academics\/colleges\/liberal-arts\/communication-media-department\/communication-media-faculty-staff\/jennifer-ma\/","title":{"rendered":"Jennifer Ma"},"content":{"rendered":"\n    <div class=\"panel panel--white\">\n        <div class=\"panel__container\">\n            <div class=\"panel__intro\">\n                        <\/div>\n            \n\n<h2 class=\"wp-block-heading\">Education<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PhD: Communication | University of Connecticut (2016)<\/li>\n\n\n\n<li>MBA: Marketing Management | Boston College (2008)<\/li>\n\n\n\n<li>BA &amp; BS: English Language &amp; Literature, and International Law | Lanzhou University (1992)<\/li>\n<\/ul>\n\n\n        <\/div>\n    <\/div>\n\n\n\n\n    <div class=\"panel panel--white\">\n        <div class=\"panel__container\">\n            <div class=\"panel__intro\">\n                        <\/div>\n            \n\n<h2 class=\"wp-block-heading\">Personal Statement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I joined the faculty at Winona State University in Fall 2016 after earning my PhD and MBA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before entering academia, I gained more than 12 years of professional experience in marketing and strategic communication in China and the United States, including positions with Microsoft, Siemens Telecom, and an international full-service agency representing brands such as Electrolux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, I enjoy bringing my professional and research experience into the classroom to help students develop the knowledge, skills, and confidence to become successful young professionals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outside of work, I enjoy reading, photography, freehand drawing, traveling, visiting fine art museums, and staying active through activities such as tennis and yoga. I especially appreciate Winona&#8217;s picturesque surroundings and vibrant artistic community.\u00a0<\/p>\n\n\n        <\/div>\n    <\/div>\n\n\n\n\n    <div class=\"panel panel--white\">\n        <div class=\"panel__container\">\n            <div class=\"panel__intro\">\n                        <\/div>\n            \n\n<h2 class=\"wp-block-heading\">Professional Statement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My research interests encompass integrated marketing communication, health communication, new media and technology, and persuasion processes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My research takes an interdisciplinary approach to examine how strategic communication shapes outcomes across individual, organizational, and societal levels, particularly how emerging communication technologies influence persuasion, credibility evaluation, and health-related decision-making. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My current projects include AI-assisted communication content analysis, medical AI communication, brand equity communication, and global marketing communication. I have also conducted National Institutes of Health grant-supported research on the effectiveness of advertising and communication campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My work has been published in interdisciplinary journals, including Telematics &amp; Informatics and Mass Communication &amp; Society, and presented at national and international conferences, including ICA, NCA, AEJMC, APHA, AOM, and SMS.<\/p>\n\n\n        <\/div>\n    <\/div>\n\n\n\n\n    <div class=\"panel panel--white\">\n        <div class=\"panel__container\">\n            <div class=\"panel__intro\">\n                        <\/div>\n            \n\n<h2 class=\"wp-block-heading\">Courses Taught<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MCOM 240: Principles of Public Relations<\/li>\n\n\n\n<li>MCOM 250: Principles of Strategic Communication<\/li>\n\n\n\n<li>MCOM 260: Principles of Advertising<\/li>\n\n\n\n<li>MCOM 308: Research in Mass Media<\/li>\n\n\n\n<li>MCOM 339: Strategic Social Media<\/li>\n\n\n\n<li>MCOM 340: Public Relations Cases<\/li>\n\n\n\n<li>MCOM 345: Public Relations Writing<\/li>\n\n\n\n<li>MCOM 346: Public Relations Techniques &amp; Strategies<\/li>\n\n\n\n<li>MCOM 360: Advertising Copywriting<\/li>\n\n\n\n<li>MCOM 361: Media Buying &amp; Planning<\/li>\n\n\n\n<li>MCOM 400: Mass Communication Theory<\/li>\n\n\n\n<li>MCOM 440\/460: Campaigns Capstone<\/li>\n\n\n\n<li>MCOM 450: Global Media<\/li>\n\n\n\n<li>MCOM 450\/550: Global Media Communication<\/li>\n<\/ul>\n\n\n        <\/div>\n    <\/div>\n\n\n\n    \n<div id=\"\" class=\"panel panel--relative panel--white\">\n    <div class=\"panel__container\">                <div class=\"panel__main\">\n            \n\n<h2 class=\"wp-block-heading\">Contact Jennifer Ma<\/h2>\n\n\n<div class=\"wsu-block contact-card mb-1\">\n   <div class=\"contact-card__content\">\n       <div class=\"contact-card__title h4\">\n           Jennifer Ma\n       <\/div>\n       <div class=\"contact-card__subtitle h4\">\n           Associate Professor\n       <\/div>\n       <div class=\"contact-card__description\">\n           <p>Phelps Hall 113B<\/p>\n<p>507.457.5238<\/p>\n\n       <\/div>\n       <a class=\"wsu-link contact-card__link\" href=\"mailto:jma@winona.edu\" target=\"_blank\" title=\"Email Jennifer Ma\">Email Jennifer Ma<\/a>\n   <\/div>\n<\/div>\n\n\n        <\/div>\n    <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meet Jennifer Ma, a professor in Winona State\u2019s Communication &amp; Media Department.<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":19303,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_tec_requires_first_save":true,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","footnotes":""},"categories":[732],"tags":[],"class_list":["post-19652","page","type-page","status-publish","hentry","category-communication-and-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages\/19652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/comments?post=19652"}],"version-history":[{"count":3,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages\/19652\/revisions"}],"predecessor-version":[{"id":19655,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages\/19652\/revisions\/19655"}],"up":[{"embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/pages\/19303"}],"wp:attachment":[{"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/media?parent=19652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/categories?post=19652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winona.edu\/academics\/wp-json\/wp\/v2\/tags?post=19652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}