Marketing & Web Resources

Marketing Resources

Graphic Standards Guide (PDF)
The Winona State University Graphic Identity Guidelines are intended to help communicators use Winona State graphic elements consistently and effectively across all print and electronic media.

Logo Library
Digital files of the Winona State University logos and word mark are available to members of the campus community. You may download these logos.

Editorial Standards Guide (PDF)
The Winona State University preferred editorial style guide lends consistency and clarity to text presentation in print and online publications.

Photo Library
Creative Services maintains an extensive archive of images that represent Winona State University. The archive can be accessed in the Creative Services office. To schedule an appointment to review the archive contact Creative Services at 507.457.5025.

Internal Marketing Toolkit (PDF)
This checklist helps you consider the best way to get your word out on campus.

PowerPoint Templates
PowerPoint templates are available as 4:3 aspect ratio and also 16:9 aspect ratio. The 4:3 ratio should be used for standard displays and the 16:9 ratio is compatible for wide format display use. You may download these templates (PPT).

Digital Letterhead Template
Creative Services has created a digital letterhead template for University use. You may download this template file (doc).  

Mobile Wallpapers
You may download WSU mobile wallpapers for your smartphone device.


Web Resources

Web Content Guidelines (PDF)
The WSU Web Content Guide covers guidelines for general content and copy writing, website planning, search engine optimization, site navigation, site maintenance, text styles and formatting.

Open Text Editing Guide (PDF)
The Open Text Basic Editing guide contains instructions for basic web management functions such as adding quick links, uploading images, and linking to files and URLs using the Open Text web content management system.