Studying Marketing at WSU
We are noted for innovative teaching, incorporation of technology, and an emphasis on applying knowledge to solve real-world challenges.
The Marketing Program offers:
- Accessible faculty who work closely with students to build leadership and team skills
- Strong connections between classes and the business world
- Field experiences, case studies, research opportunities, independent study, and internships
- Active student marketing organizations
- Close ties with regional businesses and organizations
- A network of marketing alumni
As a marketing major or minor at Winona State, you’ll be exposed to a professional education leading to positions in business, government, and other organizations. Our program will also prepare you for advanced study of marketing and business at the graduate level.
In addition, you have an opportunity to minor in Professional Selling. The Strauss Center for Sales Excellence offers you leading-edge instruction and a proven curriculum, uniquely preparing you for a successful career in sales. The Strauss Center has been named one of the Top Universities for Professional Sales Education by the Sales Education Foundation for the last five years.
Marketing majors and Marketing and Professional Selling minors are required to apply for admission to the College of Business.
Marketing Major Requirements
The marketing undergraduate major consists of 120 credits: a set of 12 undergraduate business foundations courses: 36 credit hours; specialized marketing course work, including five core marketing courses totaling 15 hours and 15 hours chosen from a list of marketing electives: 30 credit hours; the General Education Curriculum: 46 credit hours; and general electives to finish your degree.
Marketing Minor Requirements
The marketing undergraduate minor consists of 30 credits: a set of 3 undergraduate business foundations courses: 9 credit hours; specialized marketing course work, including 3 core marketing courses totaling 9 hours and 12 hours chosen from a list of marketing electives: 21 credit hours.
Professional Selling Minor
The professional selling minor consists of 30 credits: a set of 3 undergraduate business foundations courses: 9 credit hours; specialized professional selling course work, including 4 marketing courses and a practicum totaling 15 hours and 2 courses chosen from a list of related electives: 6 credit hours.