Advertising


Want to strategically communicate with a variety of audiences using a wide range of writing and design techniques?

Check out our Advertising program, which is designed for students who want a career in advertising at traditional advertising agencies, boutique or specialty agencies, and even corporate marketing or communication departments.

Program at a Glance


The Advertising major consists of 45 credits and the minor consists of 21 credits.

You’ll learn how to create, produce, deliver and understand the effects of mediated messages.

You'll also complete coursework and projects in:

  • Advertising campaigns
  • Advertising design
  • Advertising principles
  • Copy writing
  • Media planning and buying

Get Industry Experience


Advertising and Public Relations majors enroll in the Campaigns capstone course during their final semester.

In this class, you’ll take what you’ve learned in the classroom and work with a team of other students to create a professional marketing campaign for a national-level client.

Your campaign will respond to a real-world challenge your client experiences, and it’ll also combine original advertising and communication materials.

The Campaigns course is an incredible opportunity for students to gain hands-on experience in the Advertising and Public Relations industries before graduation.

Previous campaign challenge partners include:

  • Mall of America
  • Mayo Clinic
  • Best Buy
  • Target
  • Anytime Fitness
  • Edina Reality

Careers in Advertising


Advertising students have landed careers at ad agencies, marketing and advertising departments, and consulting.

Other graduates have taken advantage of many opportunities in:

  • Account Services
  • Account Planning
  • Advertising Copy Writing
  • Advertising Design
  • Media Buying and Negotiations
  • Media Planning
  • Project Management
  • Social Media

Apply for This Program


Declare your major or minor in Advertising (you’ll need your StarID to login) and map out your pathway using our two-year (PDF) and four-year (PDF) program plans.