The Advertising option is designed for students who want a career in advertising, including employment at a traditional advertising agency, boutique or specialty agency, or in the marketing or communication department of a corporation.
In addition to the department’s academic core classes and professional skills core classes, students in the Advertising option take courses in advertising principles, copy writing, media planning and buying, ad design and advertising campaigns.
Advertising students have gone on to careers in ad agencies, marketing and advertising departments in private companies, freelance work and consulting. Graduates have taken advantage of a range of opportunities in:
- Advertising Copy Writing
- Advertising Design
- Social Media
- Account Services
- Account Planning
- Project Management
- Media Planning
- Media Buying and Negotiations
Review the sample MCOM Advertising plan (PDF) that shows one way Mass Communication Advertising students can complete their program in four years, although the department does not guarantee graduation in four years.
View the Mass Communication Advertising Option in the course catalog.