Campaigns


From the moment Mass Communication students take their first Advertising or Public Relations course, they hear about Campaigns. And there's a reason for that.

Campaigns is an intensive capstone course reserved for students to take during their final semester.

Students apply everything they've learned in the classroom and build on those concepts by working with a real-world client, all while strengthening in-demand skills like working with a team and meeting tight deadlines.

We've been offering this class for over two decades and have two decades' worth of highly prepared graduates entering the job market to prove it.

Learn more about what you can expect when you take Campaigns yourself.

What You'll Do


In the Campaigns class, teams of Advertising and Public Relations students get the chance to work with clients who are nationally well-known.

These clients share a problem they’re experiencing with their organization or company, and it’s up to our students to create a marketing campaign to meet that challenge.

Student teams not only create all the advertising and communication materials themselves, but they also pitch their ideas directly to the client as well as in front of professors and students.

When students graduate, they walk away with a professional portfolio filled with top-quality work that will impress any employer.

Past Clients


Campaigns features a different client each year.

Some of the most well-known clients who have partnered with us include:

  • Mall of America
  • Mayo Clinic
  • Best Buy
  • Target
  • Anytime Fitness
  • Edina Realty

Hear from Previous Students


Numerous students have said that their experience with Campaigns helped them get their first job after graduation, making all the hard work well worth it.

But don’t just take our word for it.

Check out what our alumni have to say about the value of the Campaigns class:

  • "Campaigns is by far one of the best experiences of my college career, and the skills, knowledge and friendships I've made have lasted well past graduation." - Lindsay Oien '18
  • "While challenging, Campaigns pushed me to grow, solve problems without much guidance, learn to work with a team and settle differences, and learn to delegate effectively." - Zach Spanton '17
  • “I can remember during my interview, my boss was blown away that we had basically three years' worth of planning done in a semester.” - Brooke Rapchak '16
  • “Although Campaigns was rigorous, it also pushed me to think critically and creatively, launching me into my future career as a public relations professional. I even ended up using and referencing my work from Campaigns when I stepped into my current role.” - Brett Burger '16

These alumni testimonials have been lightly edited for grammar, clarity and length.