Marianne Collins

Associate Professor, Marketing, College of Business Educational

Background: MPA, Harvard University; BS, Colorado State University

“Businesses are currently challenged to incorporate the ‘triple bottom line’ – people, planet, profit into their business mission. In my course, we explore the concept of the triple bottom line in depth, including the tools to actually implement a sustainable strategy and report those efforts in a way that resonates with all stakeholders since the need to measure corporate contributions to sustainability is clear.”