B.S. Major - Marketing (MKTG)

2013–2014 Required Courses - 66 Semester Hours (S.H.)

No Minor Required

General Business Administration Courses (36 S.H.)

Accounting (6 S.H.)

ACCT 211 Financial Accounting Principles
ACCT 212 Managerial Accounting

Business Administration (12 S.H.)

BUSA 291 Legal Environment of Business
MGMT 325 Organizational Dynamics
MGMT 334 Operations Management
MGMT 495 Strategic Management

Economics (6 S.H.)

ECON 201 Principles of Microeconomics
ECON 202 Principles of Macroeconomics

Finance (3 S.H.)

FIN 360 Corporate Finance

Mathematics (3 S.H.)

MATH 140 Applied Calculus  OR
MATH 160 Calculus 

Management Information Systems (3 S.H.)

MIS 362 Management Information Systems

Statistics (3 S.H.)

BUSA 220 Business Statistics  OR
STAT 210 Statistics OR
ECON 222 Statistics for Business and Economics

Marketing Courses (30 S.H.)

Marketing Core (15 S.H.)

MKTG 300 Principles of Marketing
MKTG 332 Market Analysis
MKTG 334 Marketing Research
MKTG 344 Buyer Behavior
MKTG 346 Marketing Management 

Marketing Major Practicum (3 S.H.)

MKTG 399 Internship Experience (3) OR
MKTG 429 Small Business Consulting

Marketing Electives (12 S.H.)

(Prerequisite: MKTG 300)

325 Professional Selling
327 Marketing and Entrepreneurship
329 Sports Marketing
331 International Marketing
333 Topics in Marketing
335 Tourism Marketing 
336 Services Marketing
337 Qualitative Research Methods
338 Branding
339 Internet and Social Media Marketing
341 E-Commerce
345 Sales Management
348 Qualitative Research and Planning
349 Independent Study
363 Integrated Marketing Communication
365 Advanced Professional Selling
429 Small Business Consulting