Curriculum Development for the New Professional Selling Minor

Co-PIs: Marianne Collins, Robert Newberry

The Co-PIs will create current, relevant, original curriculum content, for the Professional Selling Minor core courses.  This will greatly enhance instructional materials and delivery of that content to Professional Selling minors and other students. It will also further develop partnerships with sales organizations so as to advance networking and contact experiences between students/faculty and those organizations, many of whom are employers of our students. In addition, throughout the development process professional opportunities to present or publish materials such as case studies or classroom exercises will be pursued.