Mass Communication

Welcome to the Department of Mass Communication at Winona State University!

I hope you will major in one of our four options—Advertising, Journalism, Public Relations, or Creative Digital Media—or simply take some of our excellent courses.

Located in historic Phelps Hall, the Mass Communication Department features a host of high-tech labs and multimedia classrooms.  Phelps is home to the campus radio station, KQAL, where many of our students work and volunteer, both on-air and behind-the-scenes.  Our facilities also include a modern television studio, audio lab, high-end workstations, a darkroom, a transmedia “makerspace” lab, portrait and advertising photography studio, and a wide array of photo and video equipment available for checkout.

Our faculty are engaged in their disciplines, actively working on their scholarship, on creative endeavors, and other projects with their students’ learning at the forefront of their work.  Our staff will provide additional help with equipment, internships, and extracurricular activities.  You’ll be able to work closely with real clients in real situations, on real campaigns, publications, and productions.

No matter which of our four options you might choose, you are welcome to take nearly any course we offer.  Our major includes traditional academic courses in media history, research, ethics, law, and theory as well as hands-on courses in writing, photography, audio-video production, and even interactive environments and game design.  We also offer courses in special topics that range from social media and electronic literature to aerial (drone) photography and documentary projects.

• Advertising: For students seeking careers in advertising, including employment at ad agencies, marketing and advertising departments in private companies, freelance work, and/or consulting
• Journalism: For students seeking careers in newspapers, magazines, TV, radio, web-based or other multimedia environments
• Public Relations: for students seeking careers in the field of public relations, whether in PR firms, nonprofit organizations, government agencies, private companies, or as freelancers
• Creative Digital Media (formerly Transmedia): for students seeking careers in creative and digital media environments, from TV, radio, and video production to photography, interactive advertising, and media labs

In the Department of Mass Communication, you’ll enjoy challenging classes, academic support, excellent facilities and equipment, personal advising, internship opportunities, and a new network of friends, mentors, and colleagues.  

Please feel free to contact me with any questions you may have about our offerings, and I hope to see you in and around Phelps Hall.

Dr. J Paul Johnson
Chairperson, Mass Communication
126 Phelps Hall, Winona State University  
Winona, MN 55987-5838
507.457.2605 /