Students visiting agency on China Travel Study

Faculty-Led Program

Understand the interrelationship between the mass media and society outside the U.S.—and earn credit toward your degree—with the Exploring New Media Application in a Global Communication & Marketing Context: China faculty-led program.

Faculty from Chinese Studies, Marketing and Mass Communication will personally lead this program and coordinate an itinerary and housing, meaning you won’t have to figure out these details on your own.

This program combines classroom lectures and many immersive experiences and activities where you’ll explore the different applications of new media and technology in marketing communications of American businesses overseas.

You’ll also get first-hand experience with the Chinese market, something an increasing number of employers find very valuable.

Learn more about this faculty-led program and how it can enrich your education in Mass Communication.

Program Overview

Who: This faculty-led program is open to WSU Chinese Studies, Marketing and Mass Communication majors.

When: This program spans 14 – 16 days in May or June.

Where: This program travels to Beijing, Shanghai and Hangzhou in China.

What: Students will earn six total credits in MCOM 365 and MCOM 450 after completing both an individual research paper and a group-based Integrated Marketing Communication plan for a selected American company.

Why: China has one of the fastest growing economies in the world and is leading the global e-commerce and digital marketing communication industries today.

That means you’ll get a 360-degree exposure to mass media and society in a competitive and relevant market through this program.

What You'll Do

During this faculty-led program, students will have many unique and valuable experiences.

You will:

  • Visit two well-known universities in Beijing and Shanghai to experience the life of Chinese college students
  • Learn from Chinese scholars, experts, and practitioners through classroom lectures, interactive activities and workshops
  • Tour Fortune 100 corporations and other companies like BMW, Coca-Cola, Amazon China, Ogilvy PR Worldwide, Haitang PR Co. and Topline Brand Management Corporation
  • Have a plethora of cultural experiences like:
    • going on a bike tour of Beijing’s Hutong area and exploring the Great Wall of China.
    • touring the Yuyuan Garden and Old City God Temple, the banks of the Huangpu River and the Oriental Pearl Power in Shanghai.
    • visiting Hangzhou’s tea village and tea museum as well as the villa of Hu Xueyan, the most famous businessman in China’s history.


If you have questions about the curriculum or schedule of activities for this program, please contact either Dr. Muriel Scott at or Dr. Jennifer Ma at

Any remaining questions—especially those related to the application process, program costs, and travel requirements—should be directed to Kathy Jicinsky, Assistant Director of Study Abroad for Faculty-Led Programs, at