Michael Behan
Mike Behan is an Associate Professor in Winona State’s Marketing Department. He is also Coach of the WSU Sales Team and was awarded the 2021-2022 WSU College of Business Create Your More Faculty of the Year.
Education
- PhD (Marketing) | Capella University
- MA (Business Education) | University of Minnesota
- BBA (Marketing) | University of Wisconsin-Eau Claire
Frequently Taught Courses
- MKTG 300 – Principles of Marketing
- MKTG 345 – Sales Management
- MKTG 420 – Marketing Management
- MKTG 453 – Marketing and the Common Good
Campus Interests
- Sales Team Coach (2017-present)
- Director of Strauss Center for Sales Excellence (2022-2023)
- American Marketing Association (AMA Faculty Advisor (2017-2021)
- Men’s Rugby Club Faculty Advisor (2017-2022)
Research Interests
Mike is interested in how marketing and sales intersects with serving the common good. He has served as a consultant for ad agencies and various organizations for more than 20 years.
Recent Publications
Behan, M (2024). How to Present to a Client. University of Wisconsin College of Engineering
Behan, M (2023). Sales Cycle Module with Practice. Harley Davidson Inc.
Behan, M. (2020). A crossed-disciplinary evaluation of parental perceptions surrounding
pediatric non-invasive brain stimulation research. International Journal of Pharmaceutical and Healthcare Marketing,
Behan, M. (2019, May). Factors influencing parent and caregiver precisions to enroll children to participate in perceived high-risk brain research. 31st EACD Conference, Paris, France.
Behan, M. (2019). Retail Banking and iGen-Now What? Journal of Critical Incidents.
Behan, M. (2019). Does iGen Matter? Invited presentation at Association of Fundraising Professionals-Upper Mississippi Chapter, La Crosse, Wisconsin.