Stephanie Schartel Dunn
Stephanie Schartel Dunn is an Associate Professor in Winona State’s Marketing Department.
Education
- Post Doctoral Bridge (Marketing) | University of Florida
- PhD (Communication – Social Influence) | University of Oklahoma
- MSEd (Curriculum and Instruction) | Missouri Southern State University
- MA (Communication) | Pittsburg State University
- BSEd (Communication) | Pittsburg State University
Frequently Taught Courses
- MKTG 100 – Marketing and Society
- MKTG 300 – Principles of Marketing
- MKTG 329 – Sports Marketing
- MKTG 334 – Buyer Behavior
- MKTG 339 – Digital and Social Media Marketing
Campus Interests
- Faculty advisor to Beta Gamma Sigma
- OR 100 instructor
Research Interests
Stephanie’s research relates to social influence and the subsequent impact on consumer behavior. Specifically, she has looked at how persuasive narrative, endorsements, and pro-social behaviors are used to motivate consumers.
Recent Publications
Schartel Dunn, S. and Nisbett, G. (2023). When celebrity endorsements collide with social activism: Exploring athlete celebrity endorsements, social issues and brand perception. International Journal of Sports Marketing and Sponsorship. https://doi.org/10.1108/IJSMS-01-2023-0010
Nisbett, G. S., Schartel Dunn, S. G., & Paul, N. (2022). The escapism and social bond of pandemic binge watching. In D. Macey, Napierski-Prancl, & Staton (Eds.), Persevering in the Pandemic. Lexington Books.
Nisbett, G. S., Paul, N., & Schartel Dunn, S. G. (2022). Athletes as activists: Exploring audience evaluations of Black celebrity athlete activism. In A. Colombo-Dougovito, T. Everbach, & K. Weiller-Abels (Eds.), Not Playing Around: Intersectional Identities, Media Representation, and the Power of Sport. Lexington Books.
Schartel Dunn, S. G., Dawson, M., & Block, B. (2021). Teaching teamwork in the Business School. Journal of Business Education, 96(6), 381-386. https://doi.org/10.1080/08832323.2020.1840322
Nisbett, G. S. & Schartel Dunn, S. G. (2021). Reputation matters: Parasocial attachment, narrative engagement, and the 2018 Taylor Swift political endorsement. Atlantic Journal of Communication, 29(1), 26-38. https://doi.org/10.1080/15456870.2019.1704758
Schartel Dunn, S. G. (2020). Becoming the narrative: The role of narrative transportation in brand communities. In S.G. Schartel Dunn & G.S. Nisbett (Eds.), Innovations and Implications of Persuasive Narrative. Peter Lang.
Schartel Dunn, S. G. & Nisbett, G. S. (2020). Innovations and Implications of Persuasive Narrative. Peter Lang. https://doi.org/10.3726/b17049
Schartel Dunn, S. G. & Nisbett, G. S. (2020). If Childish Gambino cares, I care: Celebrity influence in cause related marketing. Social Marketing Quarterly, 26(2), 80–92. https://doi.org/10.1177/1524500420917180