Public Relations

Have your finger on the pulse of a company’s or organization’s branding and communications with the Public Relations program.

This program is designed for students who want to become strategic communicators and manage how others view a business as well as its products or services.

Program at a Glance

The Public Relations major consists of 45 credits and the minor consists of 21 credits.

You’ll learn about fundamental Public Relations principles, techniques and strategies.

You’ll also complete coursework and projects in:

  • public relations campaigns
  • public relations cases
  • public relations writing

Get Industry Experience

Advertising and Public Relations majors enroll in the Campaigns capstone course during their final semester.

In this class, you’ll take what you’ve learned in the classroom and work with a team of other students to create a professional marketing campaign for a national-level client.

Your campaign will respond to a real-world challenge your client experiences, and it’ll also combine original advertising and communication materials.

The Campaigns course is an incredible opportunity for students to gain hands-on experience in the Advertising and Public Relations industries before graduation.

Previous campaign challenge partners include:

  • Mall of America
  • Mayo Clinic
  • Best Buy
  • Target
  • Anytime Fitness
  • Edina Reality

Careers in Public Relations

Students in Public Relations have scored jobs in PR firms and agencies, private companies, non-profit organizations and government agencies.

Other graduates have been hired as a(n):

  • Event Planner
  • Information Officer
  • Journalist
  • Marketing Specialist
  • Press Secretary
  • Public Affairs Specialist
  • Public Relations Specialist
  • Publicist

Apply for This Program

Declare your major or minor in Public Relations (you’ll need your StarID to log in) and map out your pathway using our two-year (PDF) and four-year (PDF) program plans.