Organizational & Corporate Communication
Bachelor's, Transfer Pathway
PROGRAM SNAPSHOT
Communicate with purpose. Figure out what makes teams successful.
Why Study Organizational & Corporate Communication at Winona State?
Great communication can change everything.
It’s how teams solve problems, how leaders inspire employees, and how organizations turn ideas into action.
Organizational and corporate communication focuses on what makes workplaces run smoothly. From collaboration and leadership to internal messaging and strategy.
If you’ve ever wondered why some teams click while others struggle, this degree digs into why.
In the Organizational & Corporate Communication major, you’ll explore how communication works inside organizations and how social media and technology influence workplaces.
You’ll also build practical skills like researching audience needs, analyzing real workplace situations, and creating professional messages that actually connect with people.
The best part about this field is how many places it can take you. Strong communicators are needed everywhere.
Whether you’re helping a non-profit share its mission, improving how a healthcare team communicates with patients, or leading a team through a complex project, you’ll graduate ready to make organizations stronger and communities better.
This major is available through the Communication & Media Department.
available annually to Organizational & Corporate Communication majors of all levels through the WSU Foundation.
What Will You Learn as an Organizational & Corporate Communication Major?
As an Organizational & Corporate Communication major, you’ll learn how internal messaging, leadership styles, and everyday interactions shape workplace culture.
You’ll also:
- study what motivates teams, guides decision-making, and builds trust as a leader.
- know how to work effectively with people from different cultural backgrounds and perspectives.
- practice crafting messages that resonate with specific audiences across professional settings.
- learn strategies for resolving conflict and facilitating team collaboration.
- analyze the impact that social media platforms can have on organizations and public communication.
Aside from major- or minor-specific requirements, you’ll need to complete additional requirements through the General Education Program (GEP) to earn your degree from Winona State University.
Learn More about the GEP
Program Highlights
On Campus
As an Organizational & Corporate Communication major, you’ll complete a variety of projects.
You could find yourself planning a couple of campus events, like TED Talk Tuesdays, to practice outreach tactics to create effective groups.
You could also find yourself comparing how different organizations use communication strategies to achieve their goals and how those strategies impact their workplace cultures.
These projects will give you valuable hands-on experience that will prepare you for your future career.
On top of your class projects, you can pursue research projects alongside a faculty mentor.
Students have previously conducted research on topics like effective organizational crisis responses and perfections of small-group and interpersonal communication.
Exploring research is a great way to not only apply what you learn in the classroom but also further round out your resume.
Make a difference on campus and build your leadership skills by joining one of WSU’s all-university committees as a student representative.
Help shape communications strategies and policies with the Digital Communications Committee.
Or on the Disability & Accessibility Advocacy Committee, gain valuable experience advocating for processes and policies that comply with the Americans with Disabilities Act (ADA).
Want to meet like-minded students and explore communication studies?
Get involved in campus organizations that share your passion, like the Communication Studies Club and Student Senate.
Hone your public speaking skills in the Case Competition Club, Speech and Debate, Model United Nations, or WSU Undergraduate Mock Trial.
You can even join the Winona State Ambassadors Honorary to give guided campus tours.
With over 100 clubs and organizations, there’s something for everyone.
Beyond the Classroom
As an Organizational & Corporate Communication major, you can complete a 120-hour hands-on internship before you graduate.
Students in this program have interned in marketing, retail management, partnerships, and branding. You could find yourself interning for the YMCA, Kwik Trip, the Green Bay Packers, and more.
This intensive field experience will give you supervised practice with real-world clients and organizations.
Apply what you learn in the classroom by traveling around the globe. At Winona State, you can earn credit that applies to your degree while exploring the world.
Get inspired by 10,000 brands at the Cannes Lions International Festival of Creativity in France.
Learn how Germany used messaging to shift the political paradigm after the Nazi Regime. Or dive into the crossroads of cultures in Bosnia and Herzegovina.
You can also check out our more than 100 other study abroad programs across 40+ countries.
Hear from Alumni
Careers & Outcomes
When people understand each other better, teams work more effectively and communities grow stronger. That’s why organizations in every industry need skilled communicators.
for Training and Development Specialists
for Public Relations Specialists
for Technical Writers
Learn more about what careers are possible with this major and where our alumni have gone after graduation.
Bachelor's, Transfer Pathway
Bachelor's, Transfer Pathway
Bachelor's, Transfer Pathway