Address organizational issues with a communications approach that is multicultural, inclusive, and equitable. Lead ethical decision-making when producing content for organizations.
Nearly every organization has a communications department: media and communication organizations, businesses, schools, hospitals, tech companies, retailers, non-profits, and more.
Strategic communication is an essential part of any organization’s success. Employers need more responsible, equity-minded leaders in every industry.
That’s where the online Strategic Communication master’s degree through WSU’s Mass Communication Department comes in.
Many courses in this program focus on diversity, equity, and inclusion (DEI) issues facing the strategic communication fields.
This program is meant for:
- professionals who currently work in advertising, communications, marketing, multimedia, or public relations.
- professionals who want to switch careers and grow their expertise in mass communications.
- students who recently earned a bachelor’s degree in a similar field.
Students of color are encouraged to apply.
As a Strategic Communication student, you’ll learn how to predict, describe, and evaluate the impact of communication plans for different audiences.
- understand how messages should be communicated under different cultural and social contexts.
- use modern tools and technologies to communicate with various audiences and stakeholders.
- drive collaboration by creating partnerships needed to be successful in today’s professional world.
- apply strategies to solve organizational problems using crisis communications, media relations, brand identity and awareness, employee communications, and team building.
Your coursework will be a mix of individual and group work. This will help you understand the importance and responsibility of communication experts.
Coursework is delivered entirely online, making this program great for anyone who wants to fit their education into their personal and professional lives.
With synchronous classes, you’ll attend class on a specified day and time for live instruction and discussions.
And with asynchronous classes, you can complete your assignments anytime, anywhere. This means you can take your career to the next level at your own pace.
You’ll find opportunities to improve your workplace. You’ll recommend changes and evaluate the impact of those changes on your job’s communications.
Projects are designed to have real-world implications for your job. These projects also make where you work your classroom too.
You’ll also complete a research thesis or professional project before you graduate. Research something valuable in mass communication or develop a strategic communications plan for a company.
You’ll learn from faculty who have decades of experience in the field.
You’ll also take classes taught by real-world industry experts. These experts will share their first-hand experiences as strategic communicators.
This means you can build your network with people who understand the work you learn about while earning credit at the same time.
Your electives allow you to tailor what you learn from your core classes to your current field or your next career.
Enroll in graduate English, leadership, multicultural education, health care management, or physical education courses to pave your own path.
According to the Bureau of Labor Statistics, managerial positions in public relations and fundraising as well as managerial positions in advertising, promotions, and marketing all anticipate a 6% growth by 2032.
This program does not meet F-1 visa requirements for international students.
However, more than 90% of Winona State’s majors and programs meet F-1 visa criteria.Learn More about International Services