Strategic Communication
Master's
PROGRAM SNAPSHOT
Address organizational issues with a communications approach that is multicultural and inclusive. Lead strategy and content creation using ethical principles.
Nearly every organization has a communications department, from businesses, schools, and hospitals, to tech companies, retailers, and non-profits.
Strategic communication is an essential part of any organization’s success. Employers need more responsible, equity-minded leaders in every industry.
That’s where the online Strategic Communication master’s degree through WSU’s Mass Communication Department comes in.
Many courses in this program focus on diversity, equity, and inclusion (DEI) issues facing the strategic communication fields.
This program is meant for:
- professionals who currently work in advertising, communications, marketing, multimedia, or public relations.
- professionals who want to switch careers and build their expertise in mass communications.
- students who recently earned a bachelor’s degree in a similar field.
Students with diverse backgrounds are encouraged to apply.
Learn more about the Strategic Communication master’s degree by attending one of our upcoming informational sessions.
We’ll send you the Zoom link after you sign up.
12-1pm
12-1pm
As a Strategic Communication student, you’ll learn how to create and implement communication plans for different audiences, using state-of-the-art research and evaluation techniques.
You’ll also:
- understand how messages should be communicated under different cultural and social contexts.
- use modern tools and technologies to communicate with various audiences and stakeholders.
- drive collaboration by creating partnerships needed to be successful in today’s professional world.
- support organizational goals by developing strategies in crisis communications, media relations, brand identity and awareness, employee communications, and team building.
Your coursework will be a mix of individual and group work. This will help you understand the importance of collaboration, while also building your expertise as a leader.
Coursework is delivered entirely online, making this program great for anyone who wants to fit their education into their personal and professional lives.
With synchronous classes, you’ll attend class on a specified day and time for live instruction and discussions.
And with asynchronous classes, you can complete your assignments anytime, anywhere. This means you can take your career to the next level at your own pace.
You’ll find opportunities to improve your workplace. You’ll recommend changes and evaluate the impact of those changes on your job’s communications.
Projects are designed to have real-world implications for your job. These projects also make where you work your classroom too.
You’ll also complete a research thesis or professional project before you graduate. Research a current topic in mass communication or develop a strategic communications plan for a company.
You’ll learn from faculty who have decades of experience in the field.
You’ll also take classes taught by real-world industry experts. These experts will share their first-hand experiences as strategic communicators.
This means you can build your network with people who understand the work you learn about while earning credit at the same time.
Your electives allow you to tailor what you learn from your core classes to your current field or your next career.
Enroll in graduate English, leadership, multicultural education, health care management, or sports marketing courses to pave your own path.
According to the Bureau of Labor Statistics, managerial positions in public relations and fundraising as well as managerial positions in advertising, promotions, and marketing all anticipate a 6% growth by 2032.
This program does not meet F-1 visa requirements for international students.
However, more than 90% of Winona State’s majors and programs meet F-1 visa criteria.
Learn More about International Services
Master's
Master's
Master's