Advertising
Minor
PROGRAM SNAPSHOT
Learn the basics of advertising. Keep up with emerging trends. Attract the right customers.
There are so many different types of advertising today: from TV commercials, streaming app sponsors, and radio spots, to influencer marketing, email deals, physical mailers, and more.
Making sure you get the right messages in front of the right audiences can help companies save a lot of money and grow in popularity. Advertising also helps consumers solve problems and improve their quality of life.
With Winona State University’s Advertising minor, you will learn how to encourage people to consider new brands and ideas—or reinforce their current favorites—using engaging ad visuals and text.
This minor is meant for students who want to understand advertising foundations and offer a unique perspective to another program of study.
This program is available through WSU’s Mass Communication Department.
available annually just for Advertising and Mass Communication students through the Foundation in addition to general WSU scholarships.
As an Advertising minor, you’ll learn how to create and produce work in print and digital formats.
You’ll also:
- learn how to select and evaluate advertising media
- use Adobe InDesign to coordinate visual and textual concepts
- explore best practices for designing effective ads across formats
- write advertising copy that engages users and achieves business goals
Your coursework in Advertising pairs well with many majors at WSU—from Public Relations and Marketing to English, Art & Design, Business, and more.
Mariah Mrotek ‘17 made the most of her time at Winona State by diving into several extracurriculars related to her Advertising major.
Serving as a photographer, social media manager, website communications assistant, and more helped Mariah gain meaningful experience in mass communication before graduating.
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Aside from major- or minor-specific requirements, you’ll need to complete additional requirements through the General Education Program (GEP) to earn your degree from Winona State University.
Learn More about the GEP
As an Advertising minor, you’ll take most of your classes in Phelps Hall.
This building features several learning spaces, like a multimedia studio, interactive media lab, photography studio, and dark room.
You’ll also have access to a variety of cutting-edge mass communication equipment to use for class assignments and other projects.
Think video cameras (digital and old-school film), GoPros, Wacom tablets, digital cameras, microphones and audio recorders, light kits, and more.
Apply what you learn in the classroom by traveling the world. At WSU, you can earn credit that applies to your degree while exploring the globe.
Learn about visual communications in Berlin.
Or dive into studio art and design practices in Italy and China.
Complement your studies and meet other students who are passionate about advertising and mass communication through campus clubs and organizations.
Join the American Advertising Federation (AdFed), American Marketing Association, or Public Relations Student Society of America.
Check out Mass COMM-Unity, The Winonan newspaper, Warrior Entertainment Network, and the Professional Association for Design (AIGA).
According to the Bureau of Labor Statistics, market research analyst professions are predicted to grow 13% by 2032.
Advertising, promotions, and marketing managerial positions also expect a 6% growth within the next decade.
